Posted On 03/23/05
Contributed by Boris

Recently, there have been a couple of articles proposing a new way to deal with click fraud by reporting the charges to the credit card companies and letting them deal with it. It's not really clear as to how effective this is yet, but what it might do is put some extra pressure on the search engines to start making changes.

After all, chargebacks are very detrimental to any business and it will go to show that advertisers will not idly stay by and let their money go to fraudsters.

Anybody give this technique a shot?

Boris