Welcome to this issue of the Pay Per Click Journal, the official newsletter of Pay Per Click Universe, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter. Recent Pay-Per-Click News and Announcements Overture Makes Changes to PrecisionMatch™ and Adds Budget Management In mid-October, Overture (a Yahoo! subsidiary) released news of three changes to their pay-per-click services. First, they have combined two type options in their Precision Match™ product, the "phrase" and "broad" match, into the "Advanced" match. Overture hopes that this new option will result in much higher relevancy as it is designed to bring up relevant results even if the keyword does not match the entered search term word for word in the same order. Second, Overture has introduced a robust budget management feature, which now will help users to control what they spend each month at the account level, based on the daily budget they have set. The feature also displays your listings throughout the day dependent upon your desired spend. Finally, Overture has reworked its tracking features so that users can track their PPC ads (Precision Match™) separately from their context ads (Content Match™). Searchfeed Signs With New Vertical Market Partner Searchfeed is currently working on enhancing their vertical market distribution by inking deals with websites that are devoted to specific industries. They have developed 10 main vertical markets and almost 100 sub-vertical markets they would like to use as classifications in their network. One of the latest partnerships was on October 20, 2004 with HauntedHouse.com, obviously working on the vertical market of holiday themes. Since Searchfeed's business targets are small to medium-sized businesses, they concentrate on partnerships with websites in a wide variety of niche markets. Google Joins With RealPages.com (BellSouth) To Sell AdWords On October 28, 2004, Google and RealPages.com (BellSouth) announced an agreement whereby RealPages can include Google's AdWords program as part of their RealSearch product. RealPages.com is therefore the first yellow pages publisher that Google has allowed to sell advertising through AdWords to local businesses in the southeastern region of the United States. The signing of this agreement expands Google and BellSouth's Internet services alliance entered into earlier in 2004. Google Tells All About Their Content Guidelines On November 5, 2004, Google finally published the content policy of its AdWords program. Prior to this, an advertiser couldn't be certain it was even possible that Google would approve his or her text in some types of businesses without actually submitting a campaign. Google's Content Guidelines.
Visit our Special Offers page to view all our current specials, but here are some of the great deals currently available: PPC Search Engines Enhance Interactive is offering a $25 account credit for a limited time. Click here for the details on the Enhance Interactive website. Overture is still offering $100 credit for new Precision Match clients. Use promo code US1031. PPC Management & Monitoring Tools Valid only for our users, Dynamic Bid Maximizer™ is offering 20% off the purchase price of this great product. Don't miss out on this fantastic deal! Click here for details - this offer will expire soon, so take advantage of it now!
Pay Per Click Universe's homepage features a new blog entry every two weeks written by Chris Hickman, a PPC analyst with over 4 years experience in the industry. Chris discusses various topics and shares his specialized knowledge learned through his own experiences in using PPC. Here is a link to Chris' latest blog entry, as well as a link to the blog archive that contains his previous entries. Lower Advertising Costs and Increased ROI with Conversion Tracking (October 18, 2004)
PPC Search Engine Review of the Month GenieKnows, a division of a Canadian-held corporation based in Halifax, Nova Scotia called IT Interactive Services (which initially started out as an Internet service provider), was officially incorporated in 1999. GenieKnows is an attractive, directory-style search engine offering PPC services as part of its various products for just over a year. The company offers bid-for position, pay per click pricing model and a private label service. Its long-term background as a content-related directory engine may give it a leg up on the competition as it begins moving into content and geographic relevant pay per click. Read the full review. PPC Management and Monitoring Tool Review of the MonthKeywordMax™ - a division of Direct Response Technologies, Inc., a Philadelphia-based company founded in 1994 by one individual with $100 (although until September of 2002 its name was Advertising Concepts, Inc.). It is now a corporation operating in many different countries, with a service center in North Dakota, and partly owned by Jupiter Media. The company’s basic focus is the direct marketing industry, offering services such as online gift certificates, online coupons, affiliate tracking software, etc. In 2003, they introduced KeywordMax™, a keyword, click tracking and bid management tool centered on the bottom line (ROI). KeywordMax™ is available only in packages of bundled products. Read the full review. We would like to take this opportunity to thank another of our current sponsors – SearchFeed – for their support:
Marketing to Seniors on the Net by Neal Lebar Selling to the over-65 market has traditionally involved print, direct mail and TV as primary media. Everyone kept telling me, "seniors are a very small market on the Internet and besides, they're not surfing and buying products." Convinced by those words of wisdom, I decided to promote their business in the traditional manner. Six months into the campaign the acquisition costs were running triple our projections. Discouraged, we decided to give the Internet a try - "why not, we've tried everything else." I created the Web site's keywords, titles, and descriptions, and placed them to ensure the top three listings on Yahoo, MSN, AltaVista, and other popular search engines. Within a few hours of our listings going live, the phone calls and e-mail inquiries were rocking like never before. Our client closed more business in the first two weeks of this campaign then they had in the previous three months combined! More than a year later, this momentum continues, unabated. Read the rest of this extremely interesting article here.
Be very aware of your landing page when planning a pay-per-click ad campaign. The landing page is the page the user will go to when they click on your ad in the search results. Look carefully through all the relevant pages of your website and consider which page is most likely to entice the visitor into buying your product or service. Here's a hint ... it's not usually your homepage! If necessary, create a new page for your website that will act to help convert your visitors into customers or send them to a "deal of the day" page if you have one. Above all, think creatively about your landing page and consider what type of information on a webpage would make YOU want to buy from a company selling your product.
In our next monthly issue, which should arrive in your mailboxes on the first Sunday of December, 2004, some of the highlights you can expect to see are: An Interview With the CEO of Interchange, the Company Behind ePilot Additional Reviews of PPC Search Engines and Tools: A review of Mamma.com and a review of BidRank.com And finally, Thanks for reading this edition of the Pay Per Click Journal. We value your comments and hope you will look forward to receiving our next edition at the beginning of December 2004. If you know of someone who might be interested in subscribing to the Pay Per Click Journal, please send them this link, so that they too can benefit from our Journal as well as the $300 worth of PPC incentives available to new subscribers. Pay Per Click Journal Editor - Frances Krug © 2004 payperclickuniverse.com. All rights reserved. |
