Welcome to this final issue of 2004 of the Pay Per Click Journal, the official newsletter of Pay Per Click Universe, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter. Recent Pay-Per-Click News and Announcements Mamma.com Inc. Plans to Acquire Copernic Technologies Inc. Mamma.com Inc., and Copernic Technologies Inc. is pleased to announce that the Company has signed a letter of intent ("LOI") whereby Mamma.com would acquire all of the shares of Copernic Technologies for a combination of cash and shares of Mamma.com Inc. The closing of the acquisition will be effected by the parties pursuant to a definitive purchase agreement, when and if negotiated and entered into by Mamma.com and Copernic. The specific terms and conditions of the LOI, including the proposed purchase price are not being disclosed at this time due to the confidentiality restrictions in the LOI and the ongoing due diligence, which could alter such terms and conditions. The parties expect to close this transaction in the first quarter of 2005. Read the entire news article. Laguna Hills, CA — December 2, 2004 — Interchange Corporation (NASDAQ: INCX), a provider of local and national paid-search services, today announced that it has expanded its technology infrastructure through capacity enhancement in its Los Angeles, California data center operations, and through the addition of a new data center in Chicago, Illinois. The expansion supports the company in its continuing efforts to meet the growing demands of the paid-search marketplace. Read the entire press release here. Marchex Announces Asset Acquisition SEATTLE, WA - November 23, 2004 - Marchex, Inc. (NASDAQ: MCHX), a provider of technology-based merchant services that facilitate and drive growth in online transactions, today announced that it has signed a definitive agreement to acquire certain assets of Name Development Ltd., a corporation operating in the direct navigation market, for $164.2 million, including $155.2 million in cash and $9 million in stock (valued based on the 10-day trailing average measured from closing date). The transaction is expected to close during the first quarter of 2005. Details of a planned financing event to provide the cash consideration for the transaction will be announced separately within the next 30 days. Read the entire press release here.
Visit our Special Offers page to view all our current specials, but here is an example of one of the great deals currently available: PPC Tool – The people at ApexPacific are offering an incredible package for those purchasing various combinations of their Dynamic products. Use the free trial and if the combination looks right for you, be sure to take advantage of this offer before it's gone.
We have a new blogger on Pay Per Click Universe, Boris Mordkovich, and he is well on his way to becoming a hit with our readers. His relaxed style of writing helps the utility of the information he is providing from his years of experience in the PPC business really come across to the reader. Check out his latest blogs, including one just posted: Here is a link to Boris's latest blog entry, as well as a link to the blog archive that contains his previous entries. What's the Deal With "Other" PPC Engines? (December 5, 2004)
PPC Search Engine Review of the Month Despite my promise last month to provide a review of Momma.com here this month, I got sidetracked and had to do the Mamma review earlier. Look for it here. This month's highlighted search engine is Mirago.com. The U.K.-based Mirago PPC search engine primarily is aimed at the European-end market, but also competes with some North American search engines. Its regionalized marketplace product, called Mirago Media Manager (M3) system, was launched in 2001 and within a year had more than 1,000 advertisers. PPC Management and Monitoring Tool Review of the Month BidRank - BidRank is a pay-per-click management tool that has been available for a number of years, manufactured by Roffers Engineering, Inc., in Wisconsin. Unlike many other bid management tools, BidRank is a stand-alone piece of software, so the user does not pay a monthly fee, but does pay for upgrades to the software.
This month we have a special feature - an exclusive interview recently held with the CEO of Interchange! Pay Per Click Universe recently conducted an exclusive interview with the CEO of Interchange – Heath Clarke. Interchange is the parent company of one of the largest and oldest Pay Per Click search engines on the market – ePilot ™, as well as the developer of a unique local search technology, Local Direct ™. Heath has served with the company as President and Chairman since March 1999 and as CEO since January 2001. He has shared his vision for Interchange and offered some insights into the PPC industry. If you want to find out what really makes Interchange tick, be sure to read the rest of the fascinating interview here.
As blogs are becoming more and more popular with business websites, be sure to do your homework before relying on everything you read in a company blog. Company blogs can be the quickest way to put a fire out as far as bad news for a company may be considered, but it can also be the quickest way to a loss of credibility if you are not completely honest with your readers. Don't say anything in your blog that you can't back up, if you are talking about a change in a product in your company (or even more dangerous - a change to someone else's company). Remember that the Internet is forever - your blog may soon be off the current screen, but you can bet your bottom dollar that someone will have it saved as a favorite or will be circulating it in paper form somewhere somehow, especially if it says something controversial. In short, take a hint and use your brain before you hit "submit".
In our next monthly issue, which should arrive in your mailboxes on Sunday, January 8, 2005 (since the first Sunday of January is January 1st and many of us will still be reviving ourselves from welcoming in 2005)! Additional Reviews of PPC Search Engines and Tools: A review of BlowSearch.com And finally, Thanks for reading this edition of the Pay Per Click Journal. We value your comments and hope you will look forward to receiving our next edition at the beginning of the New Year. We would like to take this opportunity to thank another of our current sponsors – SearchFeed – for their support: If you know of someone who might be interested in subscribing to the Pay Per Click Journal, please send them this link, so that they too can benefit from our Journal as well as the $300 worth of PPC incentives available to new subscribers. Pay Per Click Journal Editor - Frances Krug MordComm, Inc. © 2004. All rights reserved.
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