Pay Per Click Universe | PPC Journal

Welcome to the second issue of 2005 of the PayPerClick Journal, the official monthly newsletter of PayPerClick Universe, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter.

***********************

We would like to take this opportunity to thank our sponsor – Enhance Interactive – for their support:

· Enhance offers you the option of creating your own PPC campaign or having their resident experts design a PPC ad tailored to your specifications

· LogoLinks program provided free for the first month that places a small version of your logo next to your ad for extraordinary personalization

***********************

Recent Pay-Per-Click News and Announcements

ClickTracks Unveils ClickTracks Optimizer - Mid-Level Product Designed for SEO, SEM Includes Robot Reporting - January 28, 2005

ClickTracks unveiled the latest entry into the Web analytics market last week with their new mid-range product, ClickTracks Optimizer. Bridging the price and feature gap between ClickTracks Analyzer and ClickTracks Professional, Optimizer has been designed for use by consultants and mid-range search engine marketers.

Optimizer is available for $1195 or $99/month which falls midway between the $495 (or $49/mo) Analyzer and the $2995 (or $179/mo) Professional versions. ClickTracks CEO John Marshall explained the need for the new product in a statement issued by the company. "The market-and our own users-have been asking us to create a mid-range product, a hybrid of the ease of implementation Analyzer offers, but with some of the more robust features of Pro and we think ClickTracks Optimizer will fill that need, perfectly. Read the entire press release.

Google Introduces New Referral Incentive - February 3, 2005

Google announced a new referral program in beta version called the "Google Referral Program" that they hope will help their AdWords customers make some extra money through referrals automatically tracked by Google if the advertiser places a link/graphic on his website. You do need to already be a Google AdWords or AdSense member to participate in the program, but of course can start a new AdWords campaign anywtime in order to take advantage of this referral bonus. Find the related webpage here for full details on the program.

Espotting to Provide Paid Listings on The Sun Newspaper - January 27, 2005

Advertising network Espotting has finalized an agreement with The Sun newspaper in the United Kingdom to provide its paid listings across the tabloid’s website.

There will be two listings provided by Espotting under the heading Sponsored Links throughout The Sun's news pages, as well as across all channels, including Sport, Entertainment, Movies, Life, and Bizarre.

The firm’s Content Solutions product places keyword-driven advertiser listings below and next to relevant content. For example, results for the keyword '"new cars" may appear next to relevant reviews of new cars. Read the full press release here.

Special Offers Available for Pay-Per-Click Users Through PayPerClick Universe

Visit our Special Offers page to view all our current specials, but here is an example of one of the great deals currently available:

PPC Search Engine – The people at Enhance Interactive are currently offering a $25 incentive when you open up an account with them with a minimum deposit of $50. To see the details of the offer, and the two different types of PPC accounts you can open with Enhance, please check out this webpage on their web site.

***********************

We would like to take this opportunity to thank one of our newest sponsors – GoClick– for their support:

· GoClick has no startup fees, no monthly fees, and a low 1 cent CPC minimum bid

· Over 7.2 billion targeted searches per year

***********************

Blog Feature On Pay Per Click Universe

Our new blogger continues to express his views on current happenings in the PPC industry. His current entry announces the completion of a project we've been working on for awhile and invites you to check it out. We have just recently finished a Local Search Guide and have it now posted on the website. Read the latest blog entry here (plus, here's a link to the blog archive that contains his previous entries).

Local Pay Per Click Advertising (January 28, 2005)

Blog Archive

Latest Review From February 2005

PPC Tool Review of the Month

In February 2005 we plan to look at a couple of PPC search engines and also a couple more PPC-related tools.

PPC Management and Monitoring Tool Review of the Month

PPCBidTracker - PPCBidTracker is a product offered by SearchMarketingTools.com (a Nevada-based firm) to help users marketing products or services on search engines via pay per click advertising .... PPCBidTracker is an automated tracking tool that manages keyword bidding on your PPC ads on top search engines around the world. In addition to tracking keyword bidding, the tool also includes access to assistance with managing your PPC ads and solutions that can be customized to your particular situation. For example, the company can integrate PPCBidTracker with a client’s proprietary tracking system to enhance its ability or usability. Read more ...

We would like to take this opportunity to thank a new sponsor – Neutralize – for their support:

Neutralize is the leading U.K. marketing search engine company
Offers PPC management as well as SEO planning and services
Free "How Well Optimized Is Your Site" feature

Featured Article Of The Month From Our Website

This month we have an article on a niche audience, or at least what we may have believed to be a niche audience for PPC - seniors - with some surprising research results that you need to be aware of.

If you want to find out if you should target your PPC ad campaigns at a certain demographic group, you might be surprised by the findings in Neal Lebar's report which we are featuring this month. Using research from the extremely well-respected Jupiter Research team, the author points out something that might surprise you about the role seniors are, and will be, playing in the next little while in online activities and how this may affect PPC marketing techniques.

Read this interesting article here.

Hint Of The Month

Never forget that "the keyword is king" in a PPC ad campaign. After all, that's what the various bids are all centered on - how much you are willing to pay to have a certain keyword or words search bring up your PPC ad on a PPC search engine in the position you want it to be in on the paid listings.

Equally important, though, is not to forget that although some keywords are very expensive, minor variations which really will not affect traffic, can be found with diligence (and perhaps the assistance of a keyword tool), for much less money while still providing a reasonable ROI. It's all a matter of timing, thought, and planning, just as any ad campaign is. For the most part, you get what you put into it - if you are not willing to spend some personal time managing your keywords and trying to outsmart your competitors for keywords by considering and experimenting with "negative" keywords such as misspelled words, old-fashioned terms no longer used, slang, etc., then you will not be as successful as those who do, not matter how much you might be prepared to spend on the ad campaign. Time is still money, but time is extremely important to make sure your keywords are indeed among those of the "kings".

Preview Of The Upcoming March 2005 Issue

In our next monthly issue, which should arrive in your mailboxes on Sunday, March 6, 2005, look for a review of Findology.com, a very interesting search engine offering pay per click advertising that is a type of hybrid search engine and directory style search engine.

And finally,

Thanks for reading this edition of the PayPerClick Journal. We value your comments and hope you will look forward to receiving our next edition at the beginning of March.

We would like to take this opportunity to thank another of our current sponsors – SearchFeed – for their support:

Searchfeed.com's network generates hundreds of millions of searches monthly

Millions of unique keywords ensure relevancy and coverage of sponsored results

Concentration on the personal touch with an emphasis on personal assistance

If you know of someone who might be interested in subscribing to the PayPerClick Journal, please send them this link, so that they too can benefit from our Journal as well as the $300 worth of PPC incentives available to new subscribers.