Welcome to the April 2005 issue of the PayPerClick Journal, the official monthly newsletter of Pay Per Click Universe, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter. Recent Pay-Per-Click News and Announcements IAC To Acquire Ask Jeeves For $1.85 Billion – March 24, 2005 IAC/InterActiveCorp, which operates a variety of online and offline businesses, including CitySearch, Expedia, and Ticketmaster, today said it will acquire Ask Jeeves Inc., for $1.85 billon. Ask Jeeves is the fourth-largest Internet search engine and, by comScore Media Metrix's measure, the ninth-largest Web s article. For the entire press release, click here. We would like to take this opportunity to thank our sponsor – Enhance Interactive for their support:
· Customer-oriented - offers live chat support for clients Google Sued Over News Content – March 24, 2005 French news agency AFP has sued the Web search engine for using its photos and story excerpts in the Google News service, violating AFP's copyrights. Yahoo (YHOO) 's news service also includes AFP stories, but pays for the service. Google (GOOG) agreed to remove disputed items. AFP, which is seeking $17.5 mil in damages, will proceed with the suit. Google rose 21 cents to 178.98. Read the entire press release. SearchFeed Providing Sponsored Content on Game Portal - March 30, 2005 Searchfeed.com, a leader in pay-per-click (PPC) search advertising, today announced that its sponsored ad content would be displayed through www.KERclink.com, a gaming portal that provides puzzles and similar leisure activities to Internet users Read the entire press release here for full details. Google Adopts Urchin For Undisclosed Sum – March 31, 2005 Internet search engine Google is buying San Diego-based web analytics firm Urchin Software for an undisclosed sum. Read the entire press release here. We would like to take this opportunity to thank one of our sponsors – GoClick – for their support:
· GoClick has no startup fees, no monthly fees, and a low 1 cent CPC minimum bid
Special Offers Available for Pay-Per-Click Users Through PayPerClick Universe Visit our Special Offers page to view all our current specials, but here is an example of one of the great deals currently available: PPC Search Engine – Findology continues to offer the $50 in free clicks offer. You need only open an account for a small minimum fee and will be given $50 worth of click money to spend. This is a special deal that is hard to turn down as a means of exploring another type of search engine. To view the details, check out this page. Blog Feature On PayPerClick Universe Our blogger continues to express his views on current happenings in the PPC industry. His current entry discusses alternative ways to deal with click fraud. Well worth a read! Read the latest blog entry here (plus, here's a link to the blog archive that contains his previous entries). Alternative Way To Deal With Click Fraud (March 23, 2005)
PPC Search Engine Review of the Month BidVertiser.com - A somewhat different approach to pay-per-click advertising is offered by an entity called Bidvertiser. Although it is difficult to fit Bidvertiser into one of the neat little slots of type of search engine, it does offer another way to participate in pay-per-click advertising where you, the advertiser, have more control than normal in where your ads appear. Read more ... We would like to take this opportunity to thank another of our current sponsors – Searchfeed – for their support:
· Thousands of leading web properties integrate Searchfeed.com's content · Concentration on the personal touch with an emphasis on personal assistance
Featured Article Of The Month From Our Website This month we have an article on placement of your ad in PPC campaigns that provides a complete viewpoint of all the factors you need to consider in deciding where to have your ranked ad appear. Running a pay-per-click campaign across multiple search engines offers some interesting strategic decisions when regarding ad placement. Where to rank in a bid landscape is evidently more complex than simply ranking as high as possible. Stewart Roode provides some insight into the matter. Read this interesting article here. This may be an old hint, but it’s amazing how many PPC advertisers forget to ensure they have included common misspellings of their most important keywords in their bidding. Especially if you are selling a product, think up common ways people might spell the name wrong or use a keyword bidding tool to help with your brainstorming. Of course, this is especially so with pharmaceutical products, but even with everyday products where people tend to transpose two letters in their spelling, bidding can be cheap and effective on such alternative keywords that can still lead to a conversion. We would like to take this opportunity to thank one of our newest sponsors – Neutralize – for their support:
· Neutralize is the leading U.K. marketing search engine company
Preview Of The Upcoming May 2005 Issue In our next monthly issue, which should arrive in your mailboxes on Sunday, May 8, 2005, look for information on the release of a new book on pay-per-click advertising that will help you understand everything you need to know about this form of marketing, together with our usual collection of breaking news and reviews. And finally, Thanks for reading this edition of the PayPerClick Journal. We value your comments and hope you will look forward to receiving our next edition at the beginning of March. If you know of someone who might be interested in subscribing to the PayPerClick Journal, please send them this link, so that they too can benefit from our Journal as well as the $300 worth of PPC incentives available to new subscribers. PayPerClick Journal Editor - Frances Krug © 2005 MordComm, Inc. All rights reserved. |
