Welcome to the May 2005 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClick Universe, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter. *********************** · Enhance offers you the option of creating your own PPC campaign or having their experts design an ad tailored to your needs · Customer-oriented - offering live chat support for clients · Now offering Application Program Interface (API) for PPC ad campaigns *********************** Recent Pay-Per-Click News and Announcements Business.com Launches Work.com– May 6, 2005
Visit our Special Offers page to view all our current specials, but here is an example of one of the best deals we've seen since the great offers featured in February: PPC Search Engine – Findology.com is offering a generous $50 worth of free clicks to new advertisers at this time. Findology has Web, News, Shopping and Yellow Pages search options and will soon be introducing a portal to their selection of services. To take advantage of this particular offer, you must visit this specific page to sign up. *********************** · GoClick has no startup fees, no monthly fees, and a low 1 cent CPC minimum bid · Over 7.2 billion targeted searches per year · Over 23,000 business owners use GoClick *********************** Blog Feature On PayPerClick Universe Our blogger continues to express his views on current happenings in the PPC industry. This entry is related to the recent release of our first book on pay-per-click marketing, designed to provide you with everything you need to know to either get started in pay-per-click advertising or to fine tune and optimize your ongoing campaigns. Read the latest blog entry here (plus, here's a link to the blog archive that contains Boris' previous entries). New Book On Pay Per Click Marketing (April 11, 2005)
PPC Tool Review of the Month With click fraud on everyone's minds these days, this month's featured review of a pay-per-click-related tool is of a product that is a a relatively new addition to the number of companies either adding click fraud detection to their analytics packages or offering stand-alone click fraud detection options. PPCtrax.com debuted in mid-February of this year. PPCtrax.com – A new standalone software click fraud detection offering, PPCtrax offers three packages for those looking for a way to identify potential click fraud in their pay-per-click ad campaigns. This new offering differs from others in that all three packages offer the same basic service - the main differentiation in choosing an option is the number of URLs your company needs to monitor. They also will look into past traffic on your website to identify past fraudsters and claim assistance with helping secure refunds from PPC search engines. Read more ... *********************** · Findology's network of partners which generates more than 800 million searches each month · Ad-OM (Ad Optimization Method) program provides you the tools to optimize your site's revenue potential · Findology's highly anticipated portal will soon be available *********************** Featured Article Of The Month From Our Website This month we're continuing the theme of click fraud with an article written by a victim of click fraud and his thoughts on his experience, the problem in general, and suggestions and thoughts on what the industry can do to try to stop this increasing threat. If you’ve ever thought that you might be a victim of click fraud in your PPC ad campaigns, Eli Feldblum, the Director of Marketing at Did-it.com has written an informative article describing his reaction to blatant click fraud on his website - as he terms it, "from one victim to another". Read this thought-provoking article here.
Click fraud certainly is on everyone's minds these days. The market is still trying to get a handle on the extent of the problem, estimating it anywhere up to 50% of clicks. Given this, some webmasters wonder how they can ever manage to combat click fraud? The key to dealing with click fraud is being willing and able to spend the time necessary to identify potential sources of fraud and act on each and every case you can provide a "paper trail" for via the reports you receive either from your PPC search engine or from your web analytics program (if you use one). Depending upon the cost of your keywords, click fraud can drain your account slowly or as quickly as in a few hours. Plan your approach carefully. First, decide if you can afford to employ a third-party click-fraud detection system (usually included in any web analytics program these days). If you can afford this extra expense, comparing the reports and stats you have access to on your PPC search engine with third-party reports will show different statistics because of their different means of operation, but remember to look not just for the blatant click fraud indicators but also common instances between your two analytics sources. If your budget won't stretch to a third-party addition to your toolset, be prepared to spend more time examining your PPC ad campaign reports than you might be used to if you want to identify any click fraud before it becomes a major problem for you. And finally, don't hesitate to contact your PPC search engine for help with identifying and dealing with click fraud. Some are more responsive than others, but in the long run, if your search engine isn't willing to help you deal with the problem and refund fraudulent click spend, calculate the cost to your campaign overall and the negative effect it is having on your ROI, and perhaps try diversifying your ad spending with a more customer-friendly search engine for a time with a solid partner network to see if you can improve the situation. Preview Of The Upcoming June 2005 Issue In our next monthly issue, which should arrive in your mailboxes on Sunday, June 5, 2005, look for a review of SuperPages.com and the role it and other internet yellow page properties have played in the PPC market in the last few months, together with our usual collection of breaking news and reviews. And finally, Thanks for reading this edition of the PayPerClick Journal. We value your comments and hope you will look forward to receiving our next edition at the beginning of June. *********************** · Thousands of leading web properties integrate Searchfeed.com's content · Searchfeed.com's network generates hundreds of millions of searches monthly · Concentration on customer service with an emphasis on personal assistance · Millions of unique keywords ensure relevancy and coverage of sponsored results *********************** If you know of someone who might be interested in subscribing to the PayPerClick Journal, please send them this link, so that they too can benefit from our Journal as well as the $300 worth of PPC incentives available to new subscribers. PayPerClick Journal Editor - Frances Krug © 2005 payperclickuniverse.com. All rights reserved.
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