Welcome to the June 2005 issue of the PayPerClick Journal, the official monthly newsletter of PayPerClickUniverse, your source for free, unbiased, pay-per-click (PPC) information. As always, we welcome your comments and suggestions for the newsletter. This month we have a special announcement to make:
Recent Pay-Per-Click News and Announcements eBay To Purchase Shopping.com Comparison Shopping Search Engine - June 1, 2005 As announced by ClickZ News, Shopping.com, one of the leading comparison shopping search engines used by pay-per-click advertisers, is in discussions with eBay about being purchased by the gigantic online auction and shopping site. At this time, it appears that the plans are for eBay to place listings in Shopping.com. eBay has been expanding beyond its original "auction-only" base for the last couple of years in various ways. Read the entire article here.
"Keep me posted!MSN Paid Search Solution - Turning clicks into Connections -We are very excited to introduce MSN adCenter, the next generation online advertising platform from Microsoft that offers a smart new way to conveniently plan, execute, and adjust online media buys. The first product offering from adCenter is the MSN Paid Search solution, which will offer innovative tools to help support your business needs. Our solution will allow you to attract targeted audiences. Targeting this way may decrease non-transactional traffic to your site, and empower you with deep audience intelligence that will help you maximize your ROI...." To find out how to keep up with the progress of MSN's AdCenter, read the entire press release here.
Ask Jeeves, Inc. and InfoSpace, Inc. (which deals mainly with private-label search, online directory and mobile entertainment and information), announced an agreement to support the search and portal functions at Excite.com, as part of the settlement of ongoing litigation. Ask Jeeves recently acquired the European portion of Excite.com. Read the entire press release here.
Google new personalized desktop was announced in May. To view details on this new development click here, where you can see an example and personalize your own Google search page if you wish to do so.
Special Offers Available for PPC Users Through PayPerClick Universe Visit our Special Offers page to view all our current specials, but here is an example of one of the great deals currently available. SuperPages.com, the subject of the review of the month (see below) is currently offering a $25 credit if you open an account with them. Click here to view the details and take advantage of this excellent offer!
PayPerClick Universe has a new blogger! Our newsletter editor, Frances Krug, is taking over the reins of the blog, to offer her own opinion on some of the goings-on in the PPC market in particular and the search engine marketing business in general. We hope you enjoy reading her viewpoint and welcome your comments on her thoughts and opinions. Here's the current blog entry concerning the plethora of action on the search engine wars through the latter part of May. Look for the blog to be updated sometime during the middle of every week, unless something particularly interesting catches her attention and she can't resist commenting more than once per week! The Game of "Who's on First," "What's on Second," "I Don't Know's on Third"
Featured Review - PPC Search Engine or Tool SuperPages.com - SuperPages.com is one of the many examples of former print-based Yellow Page Directories taking their business online. Depending upon where you live, a different Internet Yellow Page (IYP) property may have become the major way you search for phone numbers. SuperPages.com, however, has taken the extra step to become a prime mover in partnering with search engine networks, consolidation with other yellow page companies, and now even entering into the pay-per-click search engine business themselves.
Featured Article of the Month From Our Website One of the biggest dreams a lot of businesses have is becoming a brand name in the marketplace. Did you know that a recent international study showed that "Google" was the fourth most-often identified brand name, just slightly after third-place Coca-Cola? Google started as a two-man operation out of a dorm room in Stanford University, so it is indeed possible that your business could build name recognition strictly from an online presence. This month's featured article discusses the issue of "branding" online written by Neal Lebar, President of Innovate, Inc., and it is a truly interesting read about how even small businesses can build a brand online. Check it out here.
In next month's issue, which should arrive in your emailboxes on July 3 (a big weekend whether you are in either Canada or the United States!), look for a review of a search engine tool that states it provides you with "100s" of statistics on visitors to your website.
PayPerClick Journal Editor - Frances Krug © payperclickuniverse.com. All rights reserved.
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