Pay Per Click Universe – May 4, 2009 – Vol. 6, No. 9

Pay Per Click Universe – May 4/09 – Vol. 6, Issue 9

Editor’s Note
New To PPC? Google Wants To Help

A few days ago, Google announced a new section designed to help those who are just beginning to experiment with advertising and wondering what Google has to offer them in the way of online, TV, and mobile marketing solutions. Of course, Google wants you to put your ad dollars into an AdWords account if you are interested in pay-per-click advertising, but a lot of the information provided is informative and useful no matter where you may choose to go. Check it out if you are new to pay per click or if you’d like a refresher on some of the basics involved in online advertising (or of course the mobile or TV options if those are your interest) at www.google.com/advertisers/. Definitely worth a visit.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Good Review, Bad Name For A Search Engine – May 1, 2009

Posted By Marketing Pilgrim – "If ReadWriteWeb hadn’t looked at one of the newest players in the search engine game it may not have been found based on its name, Duck Duck Go." Read the rest of the news item here.

Beyond Keywords: Multi-Variable PPC Targeting – May 1, 2009

Posted By Search Engine Land – In The Trenches – "Sometimes my colleagues ask me why I’m always requesting demos of new marketing technology. The answer is that I find major creative inspiration from the tools. As vendors compete in the marketplace, they’re forced to innovate to differentiate themselves from their competitors." Read the rest of the news item here.

4 Ways To Persuade Your Clients To Spend More PPC Dollars – May 1, 2009

Posted By SEMGeek – "As the advertising dollars continue to decline, I am sure anyone reading this blog post is, has or knows someone who has cut back on their PPC Budget or turned it off completely." Read the rest of the news item here.

Adify Rolls Out Centralized Ad Network – April 28, 2009

Posted By ClickZ.com – "For a little over a year, vertical ad network platform Adify has operated a centralized sales team to broker inventory for those of its network customers who want the service. Now the company is formalizing its ad network offering with the creation of a unit, called Adify Media." Read the rest of the news item here.

Low Hanging Fruit And PPC Keyword Opportunities – April 27, 2009

Posted By Search Engine Journal – "We could call it Target Market Proximity, ROI Proximity, or Persuasive Distance. How closely your offering fits the search query comes heavily into play." Read the rest of the news item here.

We would like to take this opportunity to thank our sponsor
ABCSearch for their support:

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Special Deals Available for PPC Users Through Pay Per Click Universe
FindItQuick – $50 Match

PPCU readers will receive up to $50 matching their intial deposit into a FindItQuick account. Use this link to sign up and take advantage of this offer. FindItQuick - Your Quick Search Solution!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Conduct Your Own SEO Site Audit – Part 1 – Rebecca Appleton

"Improving user interaction and the user experience will ultimately improve your search engine rankings. A primary concern of any search engine is the accuracy of its search results." Continue reading …

To view the Search Marketing Standard blog archive, visit SearchMarketingStandard.com.

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

    • We’ll match your initial deposit up to $100!
    • New accounts receive $10 credit
    • Turn emails and phone calls into leads

      Click here to visit LocalPages.com

Featured Review – PPC Tool
Google Sets

"If you have been involved in pay-per-click advertising for any length of time, you likely have used at least one tool or piece of software to help you generate keywords on which to base your account and bids. Keyword selection is one of the basic items that need to be carefully considered if one is to be successful in this type of advertising." Read the entire review here.

We would like to take this opportunity to thank our sponsor
Findology for their support:

    • Network of partners generates more than 2 billion searches/month
    • Free IM service and access to searchable research database
    • Portal provides variety of content at your fingertips – news, weather & more
    • Minimum bid of only 3 cents per click

$50 Worth of Clicks on Findology FREE for Pay Per Click Universe Readers

Upcoming Events
Online Marketing Summit Regional Whistle Stop Tour – Washington DC, Dallas, Houston, Austin & OthersMay 14, 18, 20, 21, and others
Streaming Media East – New YorkMay 12-13, 2009
PPC Summit – New YorkMay 13-14, 2009
SMX Advanced – SeattleJune 2-3, 2009
Search Engine Strategies – Toronto, CanadaJune 8-10, 2009
Usability Professionals Association – Portland, ORJune 8-12, 2009
Internet Retailer Conference & Exposition – BostonJune 15-18, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for PPCU Journal and Search Marketing Standard readers.