Pay Per Click Universe – May 18, 2009 – Vol. 6, No. 10

Pay Per Click Universe – May 18/09 – Vol. 6, Issue 10

Editor’s Note
Interested In Search Marketing Advice?

Many of our readers already know this, but I’d like to remind all of you that PPCU is closely related to the Search Marketing Standard print publication, the first and only print publication that deals with search engine marketing and all of the issues surrounding it. The magazine has been published for almost four years and each quarterly issue is chockful of useful information on all of the major subsets within the industry — SEO, PPC, linking, social media — as well as columns on major search properties and news, industry statistical analysis, and reviews of tools and books. We even have a crossword puzzle to challenge your knowledge of SEM. To subscribe (and for more information) visit our website at We’d love to have to join our subscriber group. Hint: Use coupon code PPCUNEW for 15% off.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Is Your Paid Search Account Structure Optimal? – May 15, 2009

Posted By SearchEngineLand – In The Trenches – "Most search advertisers are familiar with this organizational structure: Account -> Campaign -> Ad Group -> Keyword." Read the rest of the news item here.

Google Change Could Stir More Advertiser Angst – May 15, 2009

Posted By cnet News – "Google’s love-hate relationship with the advertisers that pay its bills could hit another rocky patch following its latest AdWords policy change." Read the rest of the news item here.

How Google and Its Partners Inflate Measured Conversion Rates and Increase Advertisers’ Costs – May 13, 2009

Posted By – "When advertisers measure the effectiveness of their pay-per-click ad campaigns, advertisers systematically assume additionality, i.e. that the sales that follow a paid click are sales that would not have happened without the ad platform’s assistance." Read the rest of the news item here.

IAB Releases Click Measurement Guidelines – May 12, 2009

Posted By Search Engine Watch – "The International Advertising Bureau has released new guidelines for Cost-Per-Click (CPC) advertising. The Click Measurement Guidelines were agreed upon by key industry members and offer a strong framework for identifying click fraud." Read the rest of the news item here.

Click Forensics Unveils New Platform – May 8, 2009

Posted By Click Forensics – "AUSTIN, Texas – May 8, 2009 – Click Forensics™, Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, today announced the immediate availability of a newly-architected version of its Click Forensics traffic quality management platform that allows online ad networks, publishers and advertisers to identify traffic that’s more likely to convert into sales." Read the rest of the press release here.

Watch Your Business Grow with VerticalResponse Email Marketing

    • Easily create email newsletters – no technical experience required
    • Simply upload your list, choose the design, type copy & hit send
    • See who opens, clicks, bounces and unsubscribes in real time

Special Deals Available for PPC Users Through Pay Per Click Universe
ClickSweeper – Free Trial

PPCU readers are eligible for a free trial of ClickSweeper, the "pay per click management software that works for you." With the free trial you will receive two weeks access to ClickSweeper for up to 5000 keywords. Sign-up for free access to ClickSweeper with your Google and/or Yahoo pay per click campaigns. Use this link to sign up and take advantage of this offer.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Conduct Your Own SEO Site Audit – Part 3 – Rebecca Appleton

"Have Your Images Been Overlooked? No matter how large or small your site, you’ll have at least one or two images on show to your visitors. However, there is a lot more to including a photo on your site than simply uploading with a relevant caption. As a file based addition, an image will have a file name and (hopefully) alt text." Continue reading …

To view the Search Marketing Standard blog archive, visit

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

    • We’ll match your initial deposit up to $100!
    • New accounts receive $10 credit
    • Turn emails and phone calls into leads

      Click here to visit

Featured Review – PPC Tool
PPC BidMax

"PPC BidMax (formerly known as Dynamic Bid Maximizer) is an Apex Pacific bid management solution and campaign management tool for Google AdWords, Yahoo! Search Marketing, and MSN adCenter. Currently in version 5, PPC BidMax is not just a bid management tool, but also a campaign management software that will help you increase your ROI, while keeping your costs and ad positions where you want them to be." Read the entire review here.

We would like to take this opportunity to thank our sponsor
Findology for their support:

    • Network of partners generates more than 2 billion searches/month
    • Free IM service and access to searchable research database
    • Portal provides variety of content at your fingertips – news, weather & more
    • Minimum bid of only 3 cents per click

$50 Worth of Clicks on Findology FREE for Pay Per Click Universe Readers

Upcoming Events
Online Marketing Summit Regional Whistle Stop Tour – Chicago, Milwaukee, Minneapolis, Denver & OthersMay 27, 29, June 2, 4, and others
SMX Advanced – SeattleJune 2-3, 2009
Search Engine Strategies – Toronto, CanadaJune 8-10, 2009
Usability Professionals Association – Portland, ORJune 8-12, 2009
Internet Retailer Conference & Exposition – BostonJune 15-18, 2009
Search Engine Strategies Training – New YorkJune 16, 2009
OMMA Social – New YorkJune 23, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for PPCU Journal and Search Marketing Standard readers.