Pay Per Click Universe – June 1, 2009 – Vol. 6, No. 11

Pay Per Click Universe – June 1/09 – Vol. 6, Issue 11

Editor’s Note
FREE Webinar From Search Marketing Standard and A New Website

I’d like to ask you all to check out the brand-new website for Search Marketing Standard. I know, I know — it’s all about Search Marketing Standard and not about PPCUniverse these days! But, there’s lots of pay-per-click marketing info there and, best of all, we’re offering a free webinar titled "PPC Lessons From Tough Times" in conjunction with Coremetrics on Tuesday, June 23. Register here or see the ad below for more info.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Display Search Retargeting Wish List, Part 1 – May 29, 2009

Posted By – "One of the biggest opportunities in search marketing over the next two years has nothing to do with a SERP (define), nor is it a text ad. It’s search retargeting." Read the rest of the news item here.

What’s The Real Value of Brand PPC? – May 28, 2009

Posted By Search Engine Journal – "Many of our PPC clients … at some point start to believe they shouldn’t be spending money on keywords for their brand names, service name, or product names. They want to advertise only on more general keywords. I believe this is a mistake for a number of reasons." Read the rest of the news item here.

Top 11 Money-Wasting AdWords Mistakes – May 28, 2009

Posted By – "Once you’ve familiarized yourself with AdWords and are ready to set up a campaign, be sure to avoid these top 11 money-wasting mistakes." Read the rest of the news item here.

Improve PPC Performance With Efficient Bid Management – May 28, 2009

Posted By PPC Hero – "Bid management –adjusting keyword-level bids in an effort to land in a certain region of the search results – is monotonous, inefficient, and (perhaps) better handled by machines. That said, it is also a crucial tactic that can be used to improve a mature campaign." Read the rest of the news item here.

Changes to Google’s and Microsoft’s Ad Interfaces – May 22, 2009

Posted By – "In the wonderful world of software (including Web-based software), it’s sometimes difficult to know if one solution is inherently better or if it just seems better due to familiarity and constant use. Such is the case with search engine advertising management consoles." Read the rest of the news item here.

FREE WEBINAR – PPC Lessons From Tough Times: Preparing To Turn The Corner
Join Search Marketing Standard and Coremetrics for an informative webinar to discover how to maintain your search program performance despite massively reduced budgets. You’ll learn how to:

    • Evaluate the true value of brand and non-brand terms
    • Defend your paid search budget
    • Accelerate paid search performance with rich web analytics and imported data, and
    • Analyze paid search in the context of your entire marketing program.

June 23, 2009: 10:00 am PDT

Special Deals Available for PPC Users Through Pay Per Click Universe
MIVA – $25 Free Advertising

PPCU readers are eligible for $25 in free advertising from MIVA. Bids start at just 10c and you only pay when a user clicks on your Ad, making MIVA PPC 100% cost-effective and accountable. What’s more, MIVA has some of the most affordable bid prices in the market. Use this link to sign up and take advantage of this offer.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
New Ideas For Creating Optimized Content – Rebecca Appleton

"Even the most creative of us suffer from writers block from time to time. If you’re charged with creating optimized content for your site but find the ideas just aren’t flowing as they used to, rest assured that there is light at the end of the tunnel" Continue reading …

To view the Search Marketing Standard blog archive, visit

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

    • We’ll match your initial deposit up to $100!
    • New accounts receive $10 credit
    • Turn emails and phone calls into leads

      Click here to visit

Featured Review – PPC Tool
Clicky Web Analytics

"As any PPC advertiser knows, web analytics are crucial to success. Just as you need to keep track of how your ads are doing, you also need to know how well your website is functioning in terms of leading those who click on your ads to an eventual purchase on your site. There are tons of programs out there, but as a real-time tracking service, Clicky is one web analytics tool that stands out in a crowded field." Read the entire review here.

We would like to take this opportunity to thank our sponsor
Findology for their support:

    • Network of partners generates more than 2 billion searches/month
    • Free IM service and access to searchable research database
    • Portal provides variety of content at your fingertips – news, weather & more
    • Minimum bid of only 3 cents per click

$50 Worth of Clicks on Findology FREE for Pay Per Click Universe Readers

Upcoming Events
Online Marketing Summit Regional Whistle Stop Tour – Long Beach, CA; San Francisco; Portland, OR; Seattle & OthersJune 16, 25, 29, July 1, and others
Internet Retailer Conference & Exposition – BostonJune 15-18, 2009
Search Engine Strategies Training – New York CityJune 16, 2009
OMMA Social – New York CityJune 23, 2009
Social Networking Conference – Los AngelesJune 25-26, 2009
PubCon – London, UKJuly 4, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.