Pay Per Click Universe – June 15, 2009 – Vol. 6, No. 12

Pay Per Click Universe – June 15/09 – Vol. 6, Issue 12

Editor’s Note
Only One More Week Until Our FREE Webinar With Coremetrics

I’d like to remind you about the upcoming free webinar that our sister site Search Marketing Standard is offering in conjunction with Coremetrics on June 23. The webinar is titled "PPC Lessons From Tough Times: Preparing To Turn The Corner" and takes place at 10 am Pacific Time (1 pm Eastern) on Tuesday, June 23. Register here or see the ad below for more info. Seats are limited, so be sure to reserve yours today!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Diving Deeper Into Targeting – June 15, 2009

Posted By Yahoo Search Marketing – "We answer the more advanced Q-and-A’s from our recent webinar…. Q.: Can geo-targeting and demographic bidding be configured through import (using a Yahoo! template, not an import of an AdWords campaign)?" Read the rest of the news item here.

Quality Score: The Hype and the Reality – June 15, 2009

Posted By Rimm-Kaufman Group – "The volume of misinformation and hoopla surrounding Quality Score (QS) is astounding! Some of the kooky ideas I’ve heard and read recently: Quality Score is a measure of how well the landing page relates to the user search." Read the rest of the news item here.

Are PPC Ads Now Counting in Organic Google Backlinks? – June 9, 2009

Posted By Search Engine Watch – "In the past, I’ve said there’s no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search." Read the rest of the news item here.

Ads You Can Digg … Or Bury – June 3, 2009

Posted By – "Today, we’re announcing our plans to roll out a new advertising platform — Digg Ads. Digg Ads will give you more control over which advertisements are displayed on Digg. The more an ad is Dugg, the less the advertiser will have to pay." Read the rest of the news item here.

An Easy Way To Increase Your Click-Through Rates, Quality of Traffic and Conversions – June 3, 2009

Posted By PPC Hero – "What I’ve always loved about Google AdWords is the extensive amount of information they give you…. For a while now Google has had age and gender targeting for the content network. Now MSN and Yahoo have it as well. However, a bit of information that Google provides you very easily is the number of impressions, clicks, spend and leads generated by a particular age or gender." Read the rest of the news item here.

FREE WEBINAR – PPC Lessons From Tough Times: Preparing To Turn The Corner
Join Search Marketing Standard and Coremetrics for an informative webinar to discover how to maintain your search program performance despite massively reduced budgets. You’ll learn how to:

    • Evaluate the true value of brand and non-brand terms
    • Defend your paid search budget
    • Accelerate paid search performance with rich web analytics and imported data, and
    • Analyze paid search in the context of your entire marketing program.

June 23, 2009: 10:00 am PDT

Special Deals Available for PPC Users Through Pay Per Click Universe
Yahoo! Search Marketing – $25 Sign-Up Bonus

PPCU readers are eligible for a $25 sign-up bonus when they open up an account with Yahoo! Search Marketing. "Connect with customers searching for what you sell." Use this link to sign up and take advantage of this offer.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Content Strategies For Small Businesses – Kevin Gold

"Whether user or editor generated, unique and insightful content is critical for small businesses to succeed online. Creating the right content engages the audience, helps define the position of a small business, and provides immediate value to potential customers." Continue reading …

To view the Search Marketing Standard blog archive, visit

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

 ► $100 Sign-Up Bonus ► Keyword Suggestion Tool
 ► Pay-Per-Click Ad Network ► Protected By Click Fraud Analytics
 ► Easy-To-Use Interface ► Complete APIs to Integrate Into Your Backend
 ► Multiple Campaign Tracking ► Dedicated Account Manager
 ► Access to Over 10 Billion Searches Per Month

Visit today!

Featured Review – PPC Tool

"Quintura started out as an application that you had to download in order to use to search the web, but has since developed into a standalone search engine, with possibilities for keyword research that make it more than just another place to search for a needed product or service." Read the entire review here.

We would like to take this opportunity to thank our sponsor
ABCSearch for their support:

    • Get $100 credit towards your account and receive quality
      traffic that converts!
    • 6+ billion searches monthly
    • Tap into an exclusive network of smaller search engines and
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Upcoming Events
Online Marketing Summit Regional Whistle Stop Tour – Long Beach, CA; San Francisco; Portland, OR; Seattle & OthersJune 16, 25, 29 and July 1
OMMA Social – New York CityJune 23, 2009
Social Networking Conference – Los AngelesJune 25-26, 2009
PubCon – London, UKJuly 4, 2009
eComXpo Virtual Event and Job Fair – OnlineJuly 8-9, 2009
Affiliate Summit 2009 East – New York CityAugust 9-11, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.