Pay Per Click Universe – July 6, 2009 – Vol. 6, No. 13

Pay Per Click Universe – July 6/09 – Vol. 6, Issue 13

Editor’s Note
Just Starting Out In Pay-Per-Click Advertising?

If you are just starting to experiment with pay-per-click advertising and are looking for some help with a Google AdWords account, you really can’t do better than the excellent "AdWords Step by Step" guide recently released on the Google AdWords site. The 38-page primer covers all the basics and tools needed for effective AdWords campaigns and includes a workbook section to guide you to create your own campaign. Access a copy of the PDF here. P.S. Experienced PPC’ers may find some helpful tips as well.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Google Sued For Removing Company From Organic Search Listings – July 3, 2009

Posted By Online Media Daily – "For the fifth time since May, Google has been sued for trademark infringement on AdWords." Read the rest of the news item here.

Microsoft Advertising Intelligence: Using the Traffic and Demographic Tools for Market Trends – July 2, 2009

Posted By Microsoft Advertising Community – "This is the second in a series of blog posts focusing on Microsoft Advertising Intelligence (formerly Microsoft adCenter Add-inBeta for Excel)…. Last week I covered the Keyword Extraction and Keyword Suggestion tools; this week I will be looking at the Keyword Research tools." Read the rest of the news item here.

How To Pack A Punch: PPC Copywriting Tips and Pitfalls – July 1, 2009

Posted By eConsultancy – "Unarguably, paid search is still one of the most effective methods for online marketers seeking to drive great results. Despite the buzz currently surrounding flashy new ideas such as social media, pay-per-click continues to remain a solid foundation for any serious advertising campaign." Read the rest of the news item here.

Balancing Efficiency and Volume In Paid Search – July 1, 2009

Posted By Search Engine Watch – "So you’ve been running paid search for while and you think it’s pretty cool. You can identify users who are deep in the purchase funnel and drive sales results for your business. You can optimize how much you pay for those results based on your sales and return goals." Read the rest of the news item here.

15 Tips For The Google AdWords Beginner – June 30, 2009

Posted By – "Google AdWords is a “pay per click” advertising campaign. AdWords Ads are displayed at the top and on the right of the page along with organic search results when someone searches Google using a relevant keyword." Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
Reconsidering The AdWords Content Network – Rebecca Appleton

"As a qualified AdWords Professional, one of the first pieces of advice I give to new clients is that the automated option for ‘search and content’ be turned off, leaving adverts that only display on Google’s search results pages. I do this because time and time again the default search-and-content option delivers weak campaigns, poor conversion rates, and spiraling costs." Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity to thank our sponsor
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Featured Review – PPC Tool
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We would like to take this opportunity to thank our sponsor
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Upcoming Events
eComXpo Virtual Event and Job Fair – OnlineJuly 8-9, 2009
OMMA Behavioral – San FranciscoJuly 30, 2009
Affiliate Summit 2009 East – New York CityAugust 9-11, 2009
Search Engine Strategies (SES) – San JoseAugust 11-14, 2009
ad:tech – ChicagoSeptember 1-2, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.