Pay Per Click Universe – July 20, 2009 – Vol. 6, No. 14

Pay Per Click Universe – July 20/09 – Vol. 6, Issue 14

Editor’s Note
Looking For Profitable Conversions From Clicks?

Last week I pointed to a step-by-step AdWords guide recently released by Google, and now this week, the Conversion Room at Google has come out with a how-to guide for five products dealing with converting clicks into profits. The five are: Google Analytics, Website Optimizer, Insights for Search, Conversion Tracking, and Conversion Optimizer. It’s a nice, compact, 36-page PDF full of tips and advice about conversion. I can’t help but wonder if Google is planning to make a habit of this? 

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Should Google Be Worried About The Plethora Of New PPC Management Software Companies? – July 17, 2009

Posted By SEMGeek – "I have to ask the question, because all of us PPC Geeks are the #1 target for many of these new software companies who are rolling out software that will "allegedly" make it easier for the typical user or Search Agency." Read the rest of the news item here.

10 Easy Ways To Optimize Your PPC Landing Pages & Increase Conversions – July 16, 2009

Posted By PPC Hero – "It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users…. But website design and landing pages can play a part not just in SEO, but in PPC too." Read the rest of the news item here.

Bid Management Misunderstanding #2: "Bid Rules" – July 13, 2009

Posted By The Rimm-Kaufman Group – "Rules based bidding is a disaster! PPC Expert 1. "Are you nuts? Bid rules are essential!" Bid Expert 2" Read the rest of the news item here.

PPC Bid Management 101 – July 13, 2009

Posted By Search Engine Watch – "Those of you who are managing larger PPC campaigns might be looking for an automated solution to help manage the bid process." Read the rest of the news item here.

Tips To Achieving Higher ROI From Your PPC – July 7, 2009

Posted By WebProBusiness – "Running a profitable paid search campaign can be an art. Although many believe you must have a complete understanding of the search engines in order to be successful however, this is not always the case." Read the rest of the news item here.

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

 ► $100 Sign-Up Bonus ► Keyword Suggestion Tool
 ► Pay-Per-Click Ad Network ► Protected By Click Fraud Analytics
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Special Deals Available for PPC Users Through Pay Per Click Universe
Findology – $50 Worth of Free Clicks

PPCU readers will receive up to $50 in free clicks with an initial deposit of $25 in a Findology account. Use this link and the code ppcu08 to sign up and take advantage of this offer. Findology – A New Class In Search! 

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Analyze This! Lesson One: Methods of Data Collection – Joe Whyte

"There are many choices when considering a web analytics solution. In my seven years working in digital marketing, I have seen pretty much every analytics systems, not just in the SMB world but also in the larger corporate scene." Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity to thank our sponsor
Findology for their support:

    • Network of partners generates more than 2 billion searches/month
    • Free IM service and access to searchable research database
    • Portal provides variety of content at your fingertips – news, weather & more
    • Minimum bid of only 3 cents per click

$50 Worth of Clicks on Findology FREE for Pay Per Click Universe Readers

Featured Review – PPC Tool
JUMBO Keyword

"There are many tools and applications available to help you conduct keyword research for whichever specific PPC niche you have chosen to enter, but once you know which keywords you want to focus on, the tedious work of getting them into the AdWords program begins. JUMBO Keyword is one new tool (released in April 2009) that will help streamline that process and help get your keywords into the format they need to be in to take advantage of all that AdWords offers." Read the entire review here.

We would like to take this opportunity to thank our sponsor
ABC Search for their support:

    • Get $100 credit towards your account and receive quality traffic that converts!
    • 6+ billion searches monthly
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    • Patent-pending click fraud protection, geo-targeting, and detailed conversion tracking

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Upcoming Events
OMMA Behavioral – San FranciscoJuly 30, 2009
Affiliate Summit 2009 East – New York CityAugust 9-11, 2009
Search Engine Strategies (SES) – San JoseAugust 11-14, 2009
ad:tech – ChicagoSeptember 1-2, 2009
PPC Summit – Los AngelesSeptember 23-24, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.