Pay Per Click Universe – August 3, 2009 – Vol. 6, No. 15

Pay Per Click Universe – August 3/09 – Vol. 6, Issue 15

Editor’s Note
YaBing, BingYa, MicroHoo – What Does It Mean For PPC?

The big news is of course the announcement of the merger of Yahoo and Microsoft insofar as their search platforms are concerned. As more details emerge, it will be easier to predict how this will affect PPC advertisers, but with adCenter becoming the vehicle for ongoing PPC activities, Google is going to have a run for its money. Danny Sullivan of SearchEngineLand has written a great post outlining the basics of the deal that is an excellent recap of what exactly the merger entails. 

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
What Advertising Do Consumers Trust? – August 3, 2009

Posted By eMarketer.com – "Online advertising trust is on the rise worldwide. According to the “Global Online Consumer Survey” by Nielsen, 41% of worldwide Internet users trusted online advertising." Read the rest of the news item here.

63% Won’t Increase Spend With Microsoft/Yahoo – July 31, 2009

Posted By ClickZ.com – "Assuming a day comes when regulators have given their blessing, when Yahoo’s technology and ad teams have been merged with Microsoft’s, and when both companies finally flip the switch that will bring Bing search to Yahoo’s half a billion global users, what happens then? Will advertisers suddenly boost their ad spend with the combined entity?" Read the rest of the news item here.

10 Questions You Should Ask A Potential New PPC Management Firm – July 29, 2009

Posted By PPC Hero – "You’ve either been trying to manage your company’s PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for your buck. How do you know when it’s time to hire a PPC management firm?" Read the rest of the news item here.

List, Offer, Package in PPC – July 27, 2009

Posted By Rimm-Kaufman Blog – "Jim Novo wrote a great piece on Friday reminding folks that marketing wisdom is considerably older than the internet, and that the folks who never learned those fundamentals probably aren’t very good online marketers either." Read the rest of the news item here.

5 Ways To Track Phone Calls Generated From PPC Clicks – July 24, 2009

Posted By bg Theory – "Understanding how many phone calls are generated from your PPC accounts is essential to making good marketing decisions. There are 5 main ways (6 if you could dynamic number writing as a method, see the article comments) to track phone numbers:" Read the rest of the news item here.

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

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 ► Pay-Per-Click Ad Network ► Protected By Click Fraud Analytics
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Special Deals Available for PPC Users Through Pay Per Click Universe
ClickSweeper – Free Trial

PPCU readers are eligible for a free trial of ClickSweeper, the "pay per click management software that works for you." With the free trial you will receive two weeks access to ClickSweeper for up to 5000 keywords. Sign-up for free access to ClickSweeper with your Google and/or Yahoo pay per click campaigns. Use this link to sign up and take advantage of this offer. 

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Analyze This! Lesson Two: Issues Affecting Accurate Reporting – Joe Whyte

"In my last post, I talked about the different types of data collecting methods for web metrics and the disadvantages and advantages of each. In this week’s post, we are going to discuss issues affecting data collecting accuracy." Continue reading …

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

We would like to take this opportunity to thank our sponsor
Findology for their support:

    • Network of partners generates more than 2 billion searches/month
    • Free IM service and access to searchable research database
    • Portal provides variety of content at your fingertips – news, weather & more
    • Minimum bid of only 3 cents per click

$50 Worth of Clicks on Findology FREE for Pay Per Click Universe Readers

Featured Review – PPC Tool
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We would like to take this opportunity to thank our sponsor
ABC Search for their support:

    • Get $100 credit towards your account and receive quality traffic that converts!
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Upcoming Events
Affiliate Summit 2009 East – New York CityAugust 9-11, 2009
Search Engine Strategies (SES) – San JoseAugust 11-14, 2009
ad:tech – ChicagoSeptember 1-2, 2009
PPC Summit – Los AngelesSeptember 23-24, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.