Pay Per Click Universe – August 17, 2009 – Vol. 6, No. 16

Pay Per Click Universe – August 17/09 – Vol. 6, Issue 16

Editor’s Note
More Good Stuff From Google

Google just keeps bringing out the goodies to help PPC advertisers with easy-to-understand, quick, informative educational material. It seems like every week there is something new to highlight, so I’ve just given in and here they are! A new Search Ads Quality Getting Started Guide (concentrating on Quality Score and how to ace it) and an addition to the Google Data Driven Marketing video series on Ad Planner and Insights for Search. Definitely worth a look.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
How Google’s Caffeine Will Impact PPC – August 14, 2009

Posted By – "Like prior major changes in the algorithm, Caffeine will profoundly affect the SEO (define) industry and may impact your SEO rankings or traffic, positively or negatively. It may also significantly impact your PPC (define) search strategy and that of your competitor." Read the rest of the news item here.

5 Calculated Risks to Strengthen Your PPC Advertising – August 13, 2009

Posted By – "Investing money in online advertising always carries some level of risk. Whenever you increase a bid price, it is a calculated risk that the additional spend will produce more profitable sales." Read the rest of the news item here.

PPC: The Game Favors Discounters – August 12, 2009

Posted By Rimm-Kaufmann Group Blog – "Advertising tactics must respond to the structural realities of the medium. Those structural realities are a product of how ads are purchased and other unique rules of the game. The paid search game has a distinct structural bias towards mass merchants." Read the rest of the news item here.

5 Tips to Managing Compliance Teams in Your PPC Accounts – August 12, 2009

Posted By PPC Hero – "Several of our clients have compliance teams that must approve each and every word the company uses to promote its services and/or products." Read the rest of the news item here.

Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2 – August 11, 2009

Posted By Search Engine Watch – "Measuring PPC and SEO together is most important for monitoring big changes in your PPC or SEO results, magnified tenfold for efforts around your brand and another tenfold for established brands." Read the rest of the news item here.

FREE WEBINAR – Why Blogs Are Your #1 Search Marketing Tool

Join Search Marketing Standard and Compendium Blogware for an informative webinar to discover how marketers are leveraging blogging strategies to get found in organic search, generate demand, and acquire new business. You’ll also learn why blogging is the most powerful content tool to achieve rankings and ROI at a fraction of the expense of paid search.

Tuesday, September 15, 2009: 11 am Pacific; 2 pm EDT

Special Deals Available for PPC Users Through Pay Per Click Universe
GenieKnows Local – $50 Advertising Credits

PPCU readers are eligible for the following offer from GenieKnowsLocal: "As a way of saying “thanks” for choosing GenieKnowsMedia, we’re giving you an extra free $50 in advertising credits. Use this link to sign up and take advantage of this offer. 

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Micro Media Alternatives To Twitter – Rebecca Appleton

"If you or your business is already successfully Tweeting, you may like to spread your wings and try these other micro media…." Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity to thank our sponsor
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Upcoming Events
ad:tech – ChicagoSeptember 1-2, 2009
Internet Marketing Conference – Vancouver, CanadaSeptember 16-18, 2009
PPC Summit – Los AngelesSeptember 23-24, 2009
SMX East – New YorkOctober 5-7, 2009
eMetrics Marketing Optimization Summit – Washington, DC – October 19-23, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.