Pay Per Click Universe – September 7, 2009 – Vol. 6, No. 17

Pay Per Click Universe – Sept. 7/09 – Vol. 6, Issue 17

Editor’s Note
PPC and Science Fiction

I’m a huge sci-fi fan and Todd Mintz’s recent take on "PPC Is Rocket Science" is not only a fun post, but has scenes from some of my favorite flicks (The Fifth Element included) and even some good advice. Definitely worth a look as we ease into the week after Labor Day.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
5 Hidden Things That May Be Hurting Your PPC Account – September 2, 2009

Posted By PPC Hero – "There is so much going on within any PPC campaign that it can be difficult to keep track of all the moving pieces. You can be a proactive PPC manager but there could be elements of your account that may be quietly hindering your performance." Read the rest of the news item here.

Checking the Pulse of Ads and Brands – September 2, 2009

Posted By Google AdWords Blog – "As an advertiser, you’ve probably wondered from time to time what people thought about your marketing efforts. How are they responding to your ads? Do they like them? What do they think about your brand?" Read the rest of the news item here.

Landing Page Optimization Pitfall: Not Collecting Enough Data – September 2, 2009

Posted By Search Engine Watch – "One of the advantages of online marketing in general (and landing page optimization in particular) is the ability to measure everything. All online marketing campaigns and programs should be run "by the numbers." The difficult part is in knowing which numbers to use and when." Read the rest of the news item here.

Organizing Your PPC Account For Maximum Success – September 1, 2009

Posted By Search Engine Land – "There are a multitude of factors that determine success in search marketing ranging from intangibles (such as advertiser quality) to data driven dynamic strategy development. One can spend thousands of hours micro-managing campaigns only to realize the more work you do, the more work there is to be done." Read the rest of the news item here.

Certified Ad Networks Get Chance To Compete With AdWords – August 28, 2009

Posted By Marketing Vox – "Google is enabling certified ad networks — that is, ad networks it deems certifiable — to compete with AdWords advertisers to appear on AdSense-enabled sites." Read the rest of the news item here.

FREE WEBINAR – Why Blogs Are Your #1 Search Marketing Tool

Join Search Marketing Standard and Compendium Blogware for an informative webinar to discover how marketers are leveraging blogging strategies to get found in organic search, generate demand, and acquire new business. You’ll also learn why blogging is the most powerful content tool to achieve rankings and ROI at a fraction of the expense of paid search.

Tuesday, September 15, 2009: 11 am Pacific; 2 pm EDT
REGISTER NOW

Special Deals Available for PPC Users Through Pay Per Click Universe
ABCSearch – $100 Match

PPCU readers will receive up to $100 matching their initial deposit into an ABCSearch account. Use this link to sign up and take advantage of this offer. ABCSearch – Building e-Business!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
URL Structure and SEO – Rebecca Appleton

"The URLs of your website are a lot like the bricks and mortar of your house – they hold the different layers and materials together and give a coherent shape to the entire structure…." Continue reading …

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

 ► $100 Sign-Up Bonus ► Keyword Suggestion Tool
 ► Pay-Per-Click Ad Network ► Protected By Click Fraud Analytics
 ► Easy-To-Use Interface ► Complete APIs to Integrate Into Your Backend
 ► Multiple Campaign Tracking ► Dedicated Account Manager
 ► Access to Over 10 Billion Searches Per Month


Visit www.localpages.com today!

Featured Review – PPC Tool
AdWords CTR Validity Tool by Vertster

"Vertster, a Utah-based company offering multi-variate testing solutions, has a free tool available for help in deciding if it is time to remove ad creatives that you believe are not performing well from your AdWords pay-per-click accounts." Read the entire review here.

We would like to take this opportunity to thank our sponsor
ABC Search for their support:

    • Get $100 credit towards your account and receive quality traffic that converts!
    • 6+ billion searches monthly
    • Tap into an exclusive network of smaller search engines and content sites
    • Patent-pending click fraud protection, geo-targeting, and detailed conversion tracking

Contact us today to receive $100 worth of clicks at no charge at www.abcsearch.com

Upcoming Events
Internet Marketing Conference – Vancouver, CanadaSeptember 16-18, 2009
PPC Summit – Los AngelesSeptember 23-24, 2009
SMX East – New YorkOctober 5-7, 2009
eMetrics Marketing Optimization Summit – Washington, DC – October 19-23, 2009
ad:tech – New YorkNovember 4-6, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.