Pay Per Click Universe – December 2008, Vol. 5, No. 12

Pay Per Click Universe – December 2008, Vol. 5, Issue 12

Editor’s Note

Another American Thanksgiving weekend has come and gone, and early shopping figures are more optimistic than expected. Black Friday is anywhere from 1% to 5% or more up from last year, and Cyber Monday is also reputed to have resulted in larger sales than thought. However, it’s key to look deeper than percentages of traffic to actual revenue, types of transactions, location of those transactions, and other details before jumping to any conclusions about the effect of the current economic troubles on sales online. There is still a long road ahead, so don’t lose track of the bottom line — your conversions and ROI — in your PPC ad campaigns when evaluating any predictions about this holiday season. Here’s wishing everyone a safe, healthy, and happy Holiday Season!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements

Posted By comScore – “comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first in a series of reports examining visitation to online retail sites in the U.K., France and Germany during the Christmas shopping period. The study monitored the total number of visitors to online retail sites during November and compared average weekly visitor data to a pre-season base period of September and October. The study also examined traffic to the leading online retail sites in each market, comparing current weekly visitation data against the corresponding weeks of last year’s shopping season.” Read the rest of the press release here.

Posted By – “Need a bike? Online classifieds ad vendor Oodle is taking the reins on Facebooks’s “Marketplace” application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle’s capacity to serve as a “weirdo filter” — that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers.” Read the rest of the news item here.

Posted By – “Microsoft has named Qi Lu, the former EVP of Engineering for Yahoo Search and Advertising, to run its Online Services Group. In the role, he’ll oversee a sprawling universe of technologies and media platforms, including MSN, Microsoft Live Search, AdCenter, and aQuantive-owned Atlas.” Read the rest of the news item here.

Posted By OnlineMediaDaily – “A survey of business-to-business marketers indicates that nearly half of all business media budgets are now spent online. The study, conducted by Hearst Electronics Group and Golden Group Communications, was fielded in August and September, indicates the trend toward online marketing spending – including display, search, Web site design and development, and webcasts – would continue into 2009, mainly because B-to-B marketers believe it generates better quality leads than traditional media.” Read the rest of the news item here.

Posted By Reuters – “NEW YORK (Reuters) – MySpace, the online social network owned by News Corp (NWSa.N: Quote, Profile, Research, Stock Buzz), can grow advertising revenue in 2009, its chief executive said, even as the economic crisis erodes big media companies’ bottom lines. His comments came as U.S. stock markets tumbled again on Monday on news pointing to a deepening global economic slump.” Read the rest of the news item here.

Posted By – “At a Churchill Club event in San Francisco on Tuesday, Twitter co-founder and CEO Evan Williams brushed off–again–criticisms that the company is slow to turn on its revenue-generating engines. At first, it sounded like Williams was a bit lost on the revenue front. “We will make money, and I can’t say exactly how because…we can’t predict how the businesses we’re in will work.” Read the rest of the news item here.

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To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine

“If you’ve not yet started a company blog, why not? A blog is one of the easiest and quickest ways to jump aboard the social media bandwagon and lends itself to more or less any industry, product or topic. It’s also arguably the most diffused form of web 2.0 marketing, making it that much easier to profit from the endeavor in both SEO and bottom line terms.” Continue reading …

To view the Search Marketing Standard blog archive, visit

Featured Review – PPC Search Engine

“AdBrite was founded in 2002 and is headquartered in San Francisco, CA. Billing itself as “the Internet’s Ad Marketplace,” AdBrite offers a number of possible advertising options for advertisers and publishers. It boasts an ad network of more than 85,000 websites, which places it second to Google in terms of size. It has also been classified as the fifth-largest ad network in terms of pageviews, with about 1.3 billion ad impressions each day, and an estimated reach of 90 million unique US users for November 2008.” Read the entire review here.

Preview of the Upcoming January 2009 Issue

It is difficult to believe that by the time the next issue of the Pay Per Click Journal arrives in your emailboxes another year will be upon us, but it is true. Watch for its arrival on January 4th. In the meantime, you can keep on top of all the action by visiting our news archive section for December and all previous months.

As always, if you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the discount on Search Marketing Standard magazine available to new subscribers.