Pay Per Click Universe – September 21, 2009 – Vol. 6, No. 18

Pay Per Click Universe – Sept. 21/09 – Vol. 6, Issue 18

Editor’s Note
Making Social Media Pay

Now that PPC ads are showing up in some social media locales, it’s time to think about whether integrating social media into your strategy is something you should be spending time on. If you want some ideas on possible strategies with social media, a nice post is iMedia Connection’s "10 Social Media Strategies From Top Brands" to learn how the big guys go about it.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Google Doesn’t Use The Keywords Meta Tag In Web Search – September 21, 2009

Posted By Matt Cutts – "We went ahead and did this post on the official Google webmaster blog to make it super official, but I wanted to echo the point here as well: Google does not use the keywords meta tag in our web search." Read the rest of the news item here.

Click Fraud Not Dead Yet – September 18, 2009

Posted By Search Engine Watch – "I’ve been concerned with click fraud since the beginning of PPC times. That is probably because I was one of the early victims of click fraud — once with Overture, and again with the early Google AdWords. This was back in 2002 and 2003." Read the rest of the news item here.

4 Hours of Video That Will Increase Your Conversion Rates – September 16, 2009

Posted By bg Theory – "Google has quite a few excellent YouTube channels that are relegated to the back corner of YouTube in favor of short, non-informational clips. If you ever want to see all of Google’s YouTube Channels, you can subscribe to the bgTheory YouTube channel, and look through our subscriptions as we subscribe to all the official Google channels." Read the rest of the news item here.

How To Confirm Placement Of Your PPC Ads in – September 16, 2009

Posted By PPC Hero – "MSN announced the launch of a new ad preview tool for  Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real search results." Read the rest of the news item here.

In SEM, Little Things Add Up – September 14, 2009

Posted By Search Insider – "One of the things that makes paid search a challenge is the degree to which minor changes in any given campaign element can add up to significant differences in the health of a given campaign. For example, positional changes (say, moving from #3 to #1 on a SERP) create enormous, sometimes exponential differences in click volume." Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
Web Design Mistakes and SEO – Rebecca Appleton

"No matter what your target keywords are, there are likely to be millions of other web pages competing for the top 10 spots in the search engine ranking pages (SERPs)." Continue reading …

To view the Search Marketing Standard blog, visit

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Upcoming Events
PPC Summit – Los AngelesSeptember 23-24, 2009
SMX East – New YorkOctober 5-7, 2009
eMetrics Marketing Optimization Summit – Washington, DC – October 19-23, 2009
ad:tech – New YorkNovember 4-6, 2009
PubCon – Las VegasNovember 10-13, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.