Pay Per Click Universe – October 5, 2009 – Vol. 6, No. 19

Pay Per Click Universe – Oct. 5/09 – Vol. 6, Issue 19

Editor’s Note
PPC Negative Keywords

There’s what looks like a good webinar coming up shortly on "PPC Negative Keywords: Maximizing the Positive Effect." It’s scheduled for Tuesday, October 13 at 1 PM EDT (10 AM PDT) via Search Marketing Now (sponsored by Marin Software and with Ken Jurina of Epiar as the speaker). If you’ve wondered how negative keywords can impact your bottom line in PPC, this webinar will provide examples and ideas on their best use.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
AdSense for Mobile Optimized for High-End Phones – October 5, 2009

Posted By Official Google Blog – "High-end mobile phones, like iPhone, Android-powered devices and the Palm Pre , continue to grow — Gartner estimates that global sales of smartphones will soar by 27% in 2009, to 177 million units. Naturally, as a result more and more people are browsing the web on the go." Read the rest of the news item here.

Relevance Signals For PPC Search – October 2, 2009

Posted By – "Practitioners of SEO (define) talk a lot about the signals search engines use to determine whether one page or site is more relevant than another. Although this topic is rarely discussed with respect to paid search, it should be considered when planning and executing your own search campaigns as well as when evaluating your competitors’ campaigns." Read the rest of the news item here.

PPC Integration: Integrating PPC With Offline Marketing, Part 3 – October 1, 2009

Posted By Search Engine Watch – "We’ve all heard the stories about companies spending millions of dollars on Super Bowl ads, only to forget to include their URL in the ad, or to load-test their Web site. Let’s look at how to make the most of those offline marketing dollars by including PPC in your marketing mix." Read the rest of the news item here.

Generate Extra Revenue This Holiday Season With These 5 PPC Tips – September 30, 2009

Posted By PPC Hero – "Whether it’s Cyber Monday or the week before Christmas, you need to be set and ready to go with your PPC campaigns in advance. Missing out on extra holiday traffic can be detrimental to your revenue." Read the rest of the news item here.

Why You Need Relevant PPC Landing Pages – September 29, 2009

Posted By Econsultancy – "A good landing page is one that reinforces ‘conversion intent’ by providing enough information to persuade customers to convert, but most importantly it has to be relevant to the paid ad that the user has just clicked on." Read the rest of the news item here.

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

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 ► Pay-Per-Click Ad Network ► Protected By Click Fraud Analytics
 ► Easy-To-Use Interface ► Complete APIs to Integrate Into Your Backend
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To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Are You Using Directories In Your Link Building? – Rebecca Appleton

"Most people agree that social media properties such as blogs and bookmarks are invaluable for search engine optimization link building efforts." Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity to thank our sponsor (formerly ABC Search) for their support:

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Featured Review – PPC Search Engine
Bing (Microsoft)

"Bing is the latest iteration of the search engine offering from Microsoft, and advertising options are available at Microsoft adCenter, the online sales center for advertising options on Microsoft properties." Read the entire review here.

We would like to take this opportunity to thank our sponsor
Findology for their support:

    • Network of partners generates more than 2 billion searches/month
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Upcoming Events
eMetrics Marketing Optimization Summit – Washington, DC – October 19-23, 2009
ad:tech – New YorkNovember 4-6, 2009
PubCon – Las VegasNovember 10-13, 2009
Streaming Media West – San Jose, CANovember 17-19, 2009
Search Engine Strategies – Chicago, ILDecember 7-10, 2009
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.