Pay Per Click Universe – October 18, 2009 – Vol. 6, No. 20

Pay Per Click Universe – Oct. 19/09 – Vol. 6, Issue 20

Editor’s Note
So, What Percent of 90 Percent Is An AdWords Keyword Report?

Brad Geddes latest series at Search Engine Land started with a September post titled The 6/90 Rule: 6 Reports Contain 90% of Actionable AdWords Insights. Now in The 6/90 Rule Part 2: Best Uses For The AdWords Keyword Report, he delves deep into the most comprehensive of the bunch — the Keyword Report. Combined, Geddes’ posts are an excellent analysis of where to go to figure out placement of available dollars for AdWords. It’s a difficult task at best and a challenge on the scale of the Minoan Labyrinth for some, so any elucidation is a welcome relief.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
PPC Engine Loyalty Study – October 19, 2009

Posted By Rim-Kaufman Group Blog – "How loyal are people to their search engines? This is one of those questions that has crossed my mind a number of times, but I never got around to looking at the data until now." Read the rest of the news item here.

Evaluating Second Tier PPC Search Engines – October 16, 2009

Posted By Search Engine Watch – "So you’ve honed your paid search campaigns over many months, deployed them carefully on Google AdWords, Yahoo Search Marketing, and Microsoft adCenter…. everything works. Profits. Success! Question is, can you take these campaigns to yet more networks or search engines?" Read the rest of the news item here.

101 Advanced Tips For The Next Time You Buy Text Link Ads – October 15, 2009

Posted By Search Engine Journal – "You need discretion to buy text links effectively, and there’s more to it than just avoiding paid link networks. Here are 101 tips to reduce your risk and maximize value for money the next time you buy links" Read the rest of the news item here.

Google: Worst Is Behind Us – October 15, 2009

Posted By CNNMoney.com – "Google said Thursday the worst of the recession has passed, as it reported quarterly profit and sales that rose from year-earlier results and easily trounced Wall Street’s forecasts." Read the rest of the news item here.

AdGooroo Expands Quarterly Search Engine Advertising Update for Q309 – October 14, 2009

Posted By AdGooroo – "AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today released its latest quarterly Search Engine Advertiser Update." Read the rest of the press release here.

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Search Blog by Search Marketing Standard Magazine
Are Too Many Links Damaging Your Search Position? – Rebecca Appleton

"One of the constants in search engine optimization strategy is the need to build links. While other factors change and the search engines swap in and out different weightings for various elements, having a large number of good-quality links has stood the test of time." Continue reading …

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

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Upcoming Events
PPC Summit – ChicagoNovember 4-5, 2009
ad:tech – New YorkNovember 4-6, 2009
PubCon – Las VegasNovember 10-13, 2009
Streaming Media West – San Jose, CANovember 17-19, 2009
Search Engine Strategies – Chicago, ILDecember 7-10, 2009
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.