Pay Per Click Universe – October 18, 2009 – Vol. 6, No. 20

Pay Per Click Universe – Oct. 19/09 – Vol. 6, Issue 20

Editor’s Note
So, What Percent of 90 Percent Is An AdWords Keyword Report?

Brad Geddes latest series at Search Engine Land started with a September post titled The 6/90 Rule: 6 Reports Contain 90% of Actionable AdWords Insights. Now in The 6/90 Rule Part 2: Best Uses For The AdWords Keyword Report, he delves deep into the most comprehensive of the bunch — the Keyword Report. Combined, Geddes’ posts are an excellent analysis of where to go to figure out placement of available dollars for AdWords. It’s a difficult task at best and a challenge on the scale of the Minoan Labyrinth for some, so any elucidation is a welcome relief.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
PPC Engine Loyalty Study – October 19, 2009

Posted By Rim-Kaufman Group Blog – "How loyal are people to their search engines? This is one of those questions that has crossed my mind a number of times, but I never got around to looking at the data until now." Read the rest of the news item here.

Evaluating Second Tier PPC Search Engines – October 16, 2009

Posted By Search Engine Watch – "So you’ve honed your paid search campaigns over many months, deployed them carefully on Google AdWords, Yahoo Search Marketing, and Microsoft adCenter…. everything works. Profits. Success! Question is, can you take these campaigns to yet more networks or search engines?" Read the rest of the news item here.

101 Advanced Tips For The Next Time You Buy Text Link Ads – October 15, 2009

Posted By Search Engine Journal – "You need discretion to buy text links effectively, and there’s more to it than just avoiding paid link networks. Here are 101 tips to reduce your risk and maximize value for money the next time you buy links" Read the rest of the news item here.

Google: Worst Is Behind Us – October 15, 2009

Posted By – "Google said Thursday the worst of the recession has passed, as it reported quarterly profit and sales that rose from year-earlier results and easily trounced Wall Street’s forecasts." Read the rest of the news item here.

AdGooroo Expands Quarterly Search Engine Advertising Update for Q309 – October 14, 2009

Posted By AdGooroo – "AdGooroo (, a leading provider of online marketing competitive intelligence and keyword tools, today released its latest quarterly Search Engine Advertiser Update." Read the rest of the press release here.

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

 ► $100 Sign-Up Bonus ► Keyword Suggestion Tool
 ► Pay-Per-Click Ad Network ► Protected By Click Fraud Analytics
 ► Easy-To-Use Interface ► Complete APIs to Integrate Into Your Backend
 ► Multiple Campaign Tracking ► Dedicated Account Manager
 ► Access to Over 10 Billion Searches Per Month

Visit today!

Special Deals Available for PPC Users Through Pay Per Click Universe
FindItQuick – $50 Match

PPCU readers will receive up to $50 matching their intial deposit into a FindItQuick account. Use this link to sign up and take advantage of this offer. FindItQuick - Your Quick Search Solution!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Are Too Many Links Damaging Your Search Position? – Rebecca Appleton

"One of the constants in search engine optimization strategy is the need to build links. While other factors change and the search engines swap in and out different weightings for various elements, having a large number of good-quality links has stood the test of time." Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity to thank our sponsor (formerly ABC Search) for their support:

    • Get $100 credit towards your account and receive quality traffic that converts!
    • 6+ billion searches monthly
    • Tap into an exclusive network of smaller search engines and content sites
    • Patent-pending click fraud protection, geo-targeting, and detailed conversion tracking

Contact us today to receive $100 worth of clicks at no charge at

Featured Review – PPC Search Engine

"Formerly known as ABCSearch, uses the classic PPC model, where an advertiser identifies keywords and bids in real time for ranking based on the “per click” cost." Read the entire review here.

PPC SummitWe would like to take this opportunity
to thank our sponsor
for their support:

PPC Summit Presents … "The Pay Per Click Profits Road Map"

    • Learn Profitable SEM Strategies — 2 Days, 20 Sessions!
    • Meet Search Marketing’s Best — 17 Top SEM Experts!
    • Increase Your Ad Results — Boost Profits, Lower Costs!

Save 40% – Use Code SMSDEAL for Pay Per Click Universe Readers

Upcoming Events
PPC Summit – ChicagoNovember 4-5, 2009
ad:tech – New YorkNovember 4-6, 2009
PubCon – Las VegasNovember 10-13, 2009
Streaming Media West – San Jose, CANovember 17-19, 2009
Search Engine Strategies – Chicago, ILDecember 7-10, 2009
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.