Pay Per Click Universe – November 2, 2009 – Vol. 6, No. 21

Pay Per Click Universe – Nov. 2/09 – Vol. 6, Issue 21

Editor’s Note
Have You Tried the Google Content Network Lately?

If you haven’t tried the Google Content Network lately, it’s time to revisit that decision. Used wisely, recent reports indicate that it may provide superior ROI. To reacquaint yourself with this option, or to delve into what it’s all about if you never really bothered to find out much about it when you first started your AdWords campaigns, check out Google’s new Getting Started Guide for the Content Network. There’s even a Content Network microsite that provides a listing of the sites Google partners with and available ad formats.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Use All 3 Google AdWords Keyword Match Types For Google Search – October 29, 2009

Posted By ROI Revolution – "One pattern we often see when conducting an AdWords account audit and strategy session for an advertiser, or when beginning work with a new client is that there are only broad match keywords throughout the AdWords account." Read the rest of the news item here.

5 Tips To Save Money & Generate Additional Revenue With Ad Scheduling – October 29, 2009

Posted By PPC Hero – "I know that ad scheduling/day parting isn’t new to PPC, but I was recently at a marketing conference where the speaker mentioned he used ad scheduling for nearly every one of his clients." Read the rest of the news item here.

6 Frightening Tales From The Paid Search Crypt – October 29, 2009

Posted By – "Paid Search. Nothing seems to strike fear into the heart of a client quicker then the mention of those two horrifying words." Read the rest of the news item here.

Alternatives to Google AdWords — Worth Your Time? – October 27, 2009

Posted By Search Engine Watch – "Small businesses need to weigh cost versus benefit with every decision. That means for dollars and time. Spending time means spending money, especially if the time you spend takes you away from doing work, which also may mean hiring someone to do it for you." Read the rest of the news item here.

PPC Bid Management Tips For The Holiday Season – October 26, 2009

Posted By Search Engine Land – "The fourth quarter is “the most wonderful time of the year” for many retailers, and managing paid search programs well through this period requires particular attention to detail." Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
PPC Landing Page Optimization – Rebecca Appleton

"Tweaking a poorly performing PPC campaign may get you thinking about revising keyword choice and match types, writing new advert text or implementing better targeting techniques. One of the first things it should do, however, is kick start a landing page optimization strategy." Continue reading …

To view the Search Marketing Standard blog, visit

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Upcoming Events
PPC Summit – ChicagoNovember 4-5, 2009
ad:tech – New YorkNovember 4-6, 2009
PubCon – Las VegasNovember 10-13, 2009
Streaming Media West – San Jose, CANovember 17-19, 2009
Search Engine Strategies – Chicago, ILDecember 7-10, 2009
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.