Pay Per Click Universe – November 16, 2009 – Vol. 6, No. 22

Pay Per Click Universe – Nov. 16/09 – Vol. 6, Issue 22

Editor’s Note
Bing In The Holidays With Bing?

Since it debuted in June, Bing has gained ground in the search wars, with one result being that it’s increasingly difficult to ignore the possibilities for advertising with Microsoft if one wants to take advantage of all the opportunities available. Bing upped the ante this week with the announcement of new features focusing on travel and shopping, two themes central to the holiday season. Plus, Bing UK is now live. Time to have a look-see if you have resisted until now.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Webtrends Joing Real-Time Analytic Data With Custom Alerts – November 16, 2009

Posted By Online Media Daily – "Webtrends’ plan to deliver upgrades to its analytic reporting app each quarter has led the company to release an iPhone application and real-time alerts. The features delivered Monday were built on the notion that business moves too rapidly to make decisions based on hour-old data." Read the rest of the news item here.

The Values of a Click – November 13, 2009

Posted By The Search Agents – "In a recent YouTube video, ‘Google AdWords Bidding Tutorial‘, Google’s chief economist Dr. Hal Varian describes a method for calculating what he calls “optimal or near-optimal” bids for keywords. His method requires first determining your Value Per Click and then selecting the bid whose incremental cost-per-click (ICC) is equal to, or less than, that value." Read the rest of the news item here.

A Closer Look At The Second-Tier Ecosystem – November 13, 2009

Posted By Search Engine Watch – "Last month, we began looking at second tier ad networks, or second tier "search engines." Now let’s go more in-depth on a category that’s made great strides in policing itself and improving quality over the past three years or so. It may deserve a little more attention and a lot more respect from some of us." Read the rest of the news item here.

The PPC Hierarchy of Needs – November 12, 2009

Posted By Bruce Clay – "Success in pay per click search advertising requires a mind that’s methodical and adaptive, empirical and intuitive, structured and creative. And that’s not all." Read the rest of the news item here.

What Keeps Someone From Clicking On Your PPC Ad? – November 10, 2009

Posted By PPC Hero – "Sure, paid search ad copy contains only 25 characters for the headline (in AdWords) and 70 characters for the body copy, but this small space can be very complex to utilize optimally." Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
5 Tips For Creating Compelling PPC Ads – Chris Stiner

"Search engine marketers are always looking to capture a valuable and relevant click throughout their pay-per-click campaign. Here are five ways to help target those all-important searchers through compelling and effective ad copy." Continue reading …

To view the Search Marketing Standard blog, visit

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Upcoming Events
Streaming Media West – San Jose, CANovember 17-19, 2009
Search Insider Summit – Park City, UTDecember 2-5, 2009
Search Engine Strategies – Chicago, ILDecember 7-11, 2009
Affiliate Summit West – Las Vegas, NVJanuary 17-19, 2010
OMMA Social – San FranciscoJanuary 26, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.