Pay Per Click Universe – December 7, 2009 – Vol. 6, No. 23

Pay Per Click Universe – Dec. 7/09 – Vol. 6, Issue 23

Editor’s Note
Making A List, Checking It Twice?

If you are fairly new to PPC, the importance of being organized and keeping your eyes on the details can’t be overstated. Forget to change one setting and you could see your monthly budget disappear in unproductive clicks that never had a chance of bringing conversions — imagine if you accidentally left an international setting for a new product that only can be shipped to the US? Although everyone ultimately develops their own system, PPC Blog recently posted a Google AdWords PPC Optimization checklist with explanations of each item that can serve as inspiration for your own.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
New Q&A Site For Entrepreneurs – December 7, 2009

Posted By Small Biz Trends – "You read blogs about running a business. Amazing that I could deduce that, right? A regular Sherlock Holmes over here, writing that on … a blog about business." Read the rest of the news item here.

How To Make Effective PPC Keyword Bids – December 6, 2009

Posted By PPC Without Pity – "Making effective PPC keyword bids is part art, and part science. It can be a daunting task deciding what your keyword bids should be, especially since there’s quite a bit of money on the line." Read the rest of the news item here.

Using Paid Search For Organic Optimization – December 4, 2009

Posted By ClickZ.com – "Paid search has an important place in testing and improving organic search, perhaps in ways you haven’t thought of. It’s great for immediately testing whether keywords and keyword phrases have a reasonably good conversion rate to lead or sale (assuming you have relevant landing pages)." Read the rest of the news item here.

Paid Search Bid Concepts and Strategies (Part 4) – December 4, 2009

Posted By Microsoft Advertising Community – "Every keyword in your account will drive users to a different shopping experience and therefore, drive a different sale amount. Managing your keywords to the sales amount will help your company spend your search dollars more efficiently and drive more profitable orders." Read the rest of the news item here.

5 PPC Cures For Your Cyber Monday Hangover – December 1, 2009

Posted By Click Equations – "Cyber Monday is over, but the damage it could have done to your paid search campaigns isn’t." Read the rest of the news item here.

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

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Search Blog by Search Marketing Standard Magazine
Optimizing PPC Campaigns For Traffic – Chris Stiner

"Many advertisers run a pay-per-click (PPC) campaign with one goal in mind. They want to send as many visitors as possible to their website. It may feel like you are going against the grain if you set up a PPC campaign and you are not concerned with conversions or the quality of your traffic, but at times you may want to defy the common methodology." Continue reading …

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

We would like to take this opportunity to thank our sponsor
Business.com for their support:

Business.com’s 2009 B2B Social Media Benchmarking Study
Is social media relevant for B2B marketing? Learn how nearly 2,500 respondents use social media for business and how over 500 B2B companies
use social media to increase web site traffic, build B2B brands and engage business buyers.

Download Business.com’s 2009 B2B Social Media Benchmarking Study

Featured Review – PPC Tools
AWStats Log File Analyzer

"One of the tools usually included by your web host is a log file analyzer presenting the statistics gathered from the raw data in your website’s log files. One of the long-time favorites in this genre is AWStats from SourceForge." Read the entire review here.

We would like to take this opportunity to thank our sponsor
Findology for their support:

    • Network of partners generates more than 2 billion searches/month
    • Free IM service and access to searchable research database
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    • Minimum bid of only 3 cents per click

$50 Worth of Clicks on Findology FREE for Pay Per Click Universe Readers

Upcoming Events

Affiliate Summit West – Las Vegas, NVJanuary 17-19, 2010
OMMA Social – San FranciscoJanuary 26, 2010
Search Engine Strategies (SES) – London, EnglandFebruary 16-18, 2010
Search Engine Strategies & Online Marketing Summit – San Diego - February 22-25, 2010
OMMA Metrics & Measurement – New York CityFebruary 24, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.