Pay Per Click Universe – December 21, 2009 – Vol. 6, No. 24

Pay Per Click Universe – Dec. 21/09 – Vol. 6, Issue 24

Editor’s Note
Predictable Predictions?

This is the last issue for 2009 and I’d like to thank all our readers for continuing to allow us to offer them content that we hope they find relevant to their marketing needs. Since this is traditionally a time of the year when predictions for the upcoming year abound, here are a few early posts from long-time industry observers to start you thinking about how to adjust your PPC theory and practice to take advantage of increasing and changing opportunities: SEOptimise’s 10 PPC Predictions for 2010; SEOMoz’s 8 Predictions for SEO in 2010; and eConsultancy’s End of Year Analysis: 2009 Roundup and 2010 Predictions.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
How To Brainstorm Brilliant Ideas For Your Blog – December 21, 2009

Posted By CopyBlogger – "Brainstorming is one of the most powerful creative techniques ever devised. When used properly, it can produce more and better ideas than any other process. Read the rest of the news item here.

New PPC Keyword Tools From WordStream – December 20, 2009

Posted By PPC Without Pity – "To be an effective PPC marketer, it helps to have a lot of tools in your arsenal. Choosing good keywords takes a lot of background research, and it’s always great to have plenty of options for keyword tools. This week, WordStream released two new keyword tools to help PPC managers find new keywords and organize them into effective groupings." Read the rest of the news item here.

New Tools, Strategies To Combat Click Fraud – December 18, 2009

Posted By MarketingVox – "Trying to stay one step ahead of online fraudsters, the ad industry continues to develop new – or refining existing – tools and strategies aimed at combating click fraud." Read the rest of the news item here.

SEO Or PPC: Is One Better? – December 17, 2009

Posted By WebProNews – "In the ongoing debate between SEO and PPC, Michael Gray … is on the SEO side of the table. Although he utilizes both organic SEO and pay-per-click, he says SEO is a better long-term strategy." Read the rest of the news item here.

AdWords Reform: Low-Hanging Fruit – December 10, 2009

Posted By Traffick – "At SES Chicago, a member of Google’s product management team routinely asked me if there were particular aspects of the AdWords interface that we ("power users") would like to see improved." Read the rest of the news item here.

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

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Special Deals Available for PPC Users Through Pay Per Click Universe – $100 Match

PPCU readers will receive up to $100 matching their initial deposit into an (formerly ABCSearch) account. Use this link to sign up and take advantage of this offer. – Online Marketing Made Easy!
To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Will An Affiliate Program Help My Business In Today’s Rough Economy? – Mike Evans

"In Part 1, I introduced the basic concepts of an affiliate program for your website and now, in Part 2, we’ll talk a bit about the next steps with the ad network. The ad network is responsible for finding and managing the affiliates, and for checking to make sure that the affiliate is a reputable person who is running clean traffic to your offer." Continue reading …
To view the Search Marketing Standard blog, visit

We would like to take this opportunity to thank our sponsor (formerly ABC Search) for their support:

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Featured Review – PPC Tools
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We would like to take this opportunity to thank our sponsor
Findology for their support:

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Upcoming Events

Affiliate Summit West – Las Vegas, NVJanuary 17-19, 2010
OMMA Social – San FranciscoJanuary 26, 2010
Search Engine Strategies (SES) – London, EnglandFebruary 16-18, 2010
Search Engine Strategies & Online Marketing Summit – San Diego - February 22-25, 2010
OMMA Metrics & Measurement – New York CityFebruary 24, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.