Pay Per Click Universe – January 4, 2010 – Vol. 7, No. 1

Pay Per Click Universe – January 4/2010 – Vol. 7, Issue 1

Editor’s Note
What Happened To AdWords In 2009?

You may be sick to death of “let’s sum up the year” posts, and equally tired of “what’s coming in 2010″ pseudo-prophecies, but I have something that may fit both categories, but is actually useful! In 2009: The Year AdWords Attacked Organic Search, Alex Cohen from ClickEquations puts together a comprehensive, date-by-date analysis of the significant changes wrought by AdWords during 2009, together with some interesting thoughts on how this is affecting organic search. It’s a great read, especially if you are looking for a rundown on AdWords events for 2009 that is clear, concise, and complete.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].


Recent Pay-Per-Click News and Announcements
Google Analytics PPC Conversion Tracking – January 1, 2010

Posted By Gordon Choi PPC Blog – “Google Analytics allows you to track and report all PPC traffic (visits) and conversions coming from Google Adwords, Baidu PPC Phoenix Nest, Yahoo Search Marketing, Microsoft Bing Adcenter and other 2nd tier PPC search engines. Read the rest of the news item here.

ChaCha Makes Its Crazy Business Model … Profitable – December 31, 2009

Posted By – “We’ve always had a lot of fun with Indianapolis-based startup ChaCha. They launched in 2007 as a human powered search engine – meaning a human found you answers when you typed in a query. Pranksters, obviously, loved it. And we noted the high cost of hiring humans to basically do Google searches and return results to people.” Read the rest of the news item here.

5 PPC Resolutions for 2010 – December 29, 2009

Posted By PPC Hero – “Since we’re only a couple days away from the end of 2009 and many of us are working a short week this week, it seems like a good time to pull out a classic end of year cliche: the Resolution List! Like many people, I don’t like New Year’s resolutions.” Read the rest of the news item here.

Four Unobvious Strategies For Improving Google AdWords Profitability – December 29, 2009

Posted By Search Engine Land – “Sometimes the ideal AdWords strategies are counterintuitive. If you’re in a competitive market, you need to use every optimization tactic you can. The following tips will give you an edge in profitability.” Read the rest of the news item here.

Top 5 Mistakes to Avoid When Writing And Testing PPC Text Ads – December 23, 2009

Posted By Clix Marketing PPC Blog – “Generally speaking, pay-per-click advertising is built on a foundation of 4 advertiser inputs: keywords, bids, ad copy and landing pages.” Read the rest of the news item here.


We would like to take this opportunity to thank our sponsor

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PPCU readers will receive up to a $500 Google credit when opening an account with Silver Scope Promotion. Use this link to sign up and take advantage of this offer. Silver Scope Promotion – Full Service Pay Per Click Management!

To see all our current special deals, visit our Special Deals page.


Search Blog by Search Marketing Standard Magazine
Tooling Up For Success With PPC Arbitrage – Mike Evans

“You may have already experimented with pay-per-click (PPC) advertising, where you buy ads that show up on Google search results and hope that searchers click them, visit your site, and buy your product or service. There is another facet to PPC which involves affiliate marketing, but it can be a little difficult to explain to a friend or family member what you do for a living.” Continue reading …

To view the Search Marketing Standard blog, visit


We would like to take this opportunity to thank our sponsor

Findology for their support: 

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Featured Review – PPC Tools

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We would like to take this opportunity

to thank our sponsor Webrageous for their support:


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Upcoming Events
Affiliate Summit West – Las Vegas, NVJanuary 17-19, 2010

OMMA Social – San FranciscoJanuary 26, 2010

Search Engine Strategies (SES) – London, EnglandFebruary 16-18, 2010

Search Engine Strategies & Online Marketing Summit – San Diego – February 22-25, 2010

OMMA Metrics & Measurement – New York CityFebruary 24, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.