Pay Per Click Universe – February 15, 2010 – Vol. 7, No. 4

Pay Per Click Universe – Feb. 15/10 – Vol. 7, No. 4

Editor’s Note
Google Gives Advice

The Google Inside AdWords Blog is one of the best places to find out quickly and accurately what changes have been made or are planned for the AdWords program. I advise that you bookmark it, set it up on your RSS feed, arrange to have it emailed to you, or use whatever method is your favorite for tracking news online. For example, this past week, they had information on how to "Optimize For Mobile With Google Analytics," part of their Go Mobile! series, with visuals and info on where to go to set up tracking of mobile campaigns and some key tips.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Should You Run A Mobile-Targeted PPC Campaign – February 14, 2010

Posted By PPC Without Pity – "With the exponential rise in smartphone use over the past year or two, you might be tempted to run a pay per click marketing campaign targeted specifically toward mobile devices. On paper, it seems like a good idea." Read the rest of the news item here.

 A Guide To Choosing Your Paid Search Management Tool – February 12, 2010

Posted By Search Engine Land – "For SEM pros, a search management tool is one of the most important pieces of technologies they own, so it’s obviously critical to have the best tool for the job. " Read the rest of the news item here.

Link Building Strategies Checklist – February 8, 2010

Posted By Search Engine Journal – "What are your Link Building Strategies? Do you have any? If you do have any, are you following them? Do you have a link building checklist to follow?" Read the rest of the news item here.

Shakedown on Quality Score Street – February 7, 2010

Posted By Click Equations – "In advance of our new ebook, and some other projects just behind it, I built a new website focused on High-Resolution PPC. To support that site, I created a new AdWords account and added two small ad groups with a total of 9 keywords and two text ads." Read the rest of the news item here.

Review Your PPC Keywords – February 4, 2010

Posted By Search Engine Watch – "You probably already know that search marketing is all about keywords. For paid search, it’s the keywords you bid on and the match types you associate them with that determine when your ads are shown." Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
Optimize Your Website In Preparation For The iPad – Magnus Nilsson

"With the imminent release of the Apple iPad, the publishing industry is about to take yet another giant leap into the digital space. So how can you prepare your site to take advantage of the hype, and also create a great web experience for your future iPad-using visitors? Simplistically, you can liken Apple’s tablet to a giant iPhone or iPod touch. However, the much greater screen and the improved multi-touch functionality will likely impact the way users interact with the device, and consequently your website." Continue reading …

To view the Search Marketing Standard blog, visit

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We would like to take this opportunity
to thank our sponsor for their support:

Upcoming Events

Search Engine Strategies & Online Marketing Summit – San Diego - February 22-25, 2010
OMMA Metrics & Measurement – New York CityFebruary 24, 2010
Search Marketing Expo (SMX) West – Santa Clara, CAMarch 2-4, 2010
AdWords Advantage Online Summit – Online – March 9-30, 2010
ad:tech – Sydney, Australia – March 16-17, 2010
Search Engine Strategies (SES) – New York CityMarch 22-26, 2010
Search Marketing Expo – Toronto, Ontario, Canada - April 8-9, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.