Pay Per Click Universe – January 4, 2009 – Vol. 6, No. 1

Pay Per Click Universe – January 4, 2009 – Vol. 6, Issue 1

Editor’s Note

With pay-per-click advertising poised to be even hotter in 2009 than ever, the Pay Per Click Universe Journal has decided to begin publishing twice per month. Economic predictions for the new year are generally dire, but many experts believe that pay-per-click advertising may be one of the methods of advertising that has a chance of beating the gloom-and-doom predictions. To help you navigate the treacherous waters ahead, we’ll provide you with the latest news and tool reviews to make the most of your campaigns. Hope you all had a relaxing holiday season, because it’s going to be a taxing time ahead (no puns intended)!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements

Posted By SearchEngineWatch – “Thinking of dropping 100,000 new pages onto your 20,000-page site? Think again, as this may be a horrible idea. Many times, publishers will rapidly expand their site size in order to chase search volume from the long tail of search. Note that for purposes of this article, we will initially assume that the addition of such a large number of pages means that they are a bit thin on unique content.” Read the rest of the news item here.

Posted By eMarketer Daily – “More than four out of 10 Canadian dollars spent on e-commerce go abroad. Seeing an opportunity to offset slowing online sales at home, some US online retailers have targeted the Canadian e-commerce market. One approach is to launch a Canadian Website. Another is to allow cross-border purchases.” Read the rest of the news item here.

Posted By eMarketer Daily – “Suppliers seem to have won the battle for online leisure and unmanaged business travel market share in the US, according to December 2008 PhoCusWright data. Fully 61% of online travel sales are now made directly at supplier sites, compared with 39% for online travel agencies (OTAs) in 2008. This balance is projected to hold steady through 2010.” Read the rest of the news item here.

Posted By OnlineMediaDaily – “In the ongoing pursuit for the killer Web video ad, video search engine blinkx has introduced a new ad unit that allows users to engage with a brand continuously throughout the duration of a streaming video. The Un-roll unit, as the company has dubbed it, was developed in-house by blinkx in response to the industry’s need for an alternative format to traditional pre- and post-roll ads.” Read the rest of the news item here.

Posted By TechCrunch.com – “Remember the ill-fated Google-killer Cuil? Named ‘Cuill’ and very much in stealth mode for the first part of the year, they finally emerged end of July 2008 with a ‘massive’ search engine that would rival the most popular search engines of our time with an enormous index, an innovative interface and some nifty features.” Read the rest of the news item here.

Special Deals Available for PPC Users Through Pay Per Click Universe

Findology will give PPCU readers $50 in free clicks (with a $25 initial deposit). Use code PPCU08. Findology – Increase Traffic and Maximize Site Revenue!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine

“Google’s influence on the web is so powerful that we tend to forget that there is another search engine. The forefather of modern search, Yahoo! still serves around 20% of all internet search queries. This pales in comparison to Google’s close to 70% majority but is spread over a different demographic making it an intriguing prospect for certain types of web properties.” Continue reading …

To view the Search Marketing Standard blog archive, visit SearchMarketingStandard.com.

Featured Review – PPC Tool

“If you are already running a Google AdWords pay-per-click advertising campaign, you may be familiar with the variety of tools Google offers to help you plan how best to set up and manage your campaigns. If not, one tool that both those with an AdWords campaign and those who advertise elsewhere or haven’t yet set up their account can use is the Traffic Estimator. The Traffic Estimator quickly and easily provides you with approximations of the amount of search traffic and its cost for keywords that you enter into the tool.” Read the entire review here.

If you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the discount on Search Marketing Standard magazine available to new subscribers.