Pay Per Click Universe – March 1, 2010 – Vol. 7, No. 5

Pay Per Click Universe – March 1/10 – Vol. 7, No. 5

Editor’s Note
Microsoft-Yahoo! Alliance Official Website

With regulatory approval for the Microsoft-Yahoo! deal, implementation of the details begin. As a PPC marketer, you should stay informed about all opportunities for your campaigns, and this is a big one, particularly since they may be operational in time for holiday shopping in 2010. The official site is and has details on how the agreement will affect current adCenter and Yahoo! accounts, info for international advertisers, FAQs, and news and opinions concerning (what is now officially called) the alliance. My advice is to keep up with this site so you reap maximum benefit from the possibilities.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Seven Steps To Building A New PPC Campaign – March 1, 2010

Posted By – “Many of you may have already developed a PPC (define) campaign from scratch, but for those of you who are new to search, it can sometimes be daunting to know where to start” Read the rest of the news item here.

Advertising Pharmacy Products in AdWords – February 28, 2010

Posted By PPC Without Pity – “This week, Google rolled out some policy changes to their AdWords platform regarding who can advertising pharmaceutical products through PPC ads.” Read the rest of the news item here.

Click Forensics Delivers Platform to Validate Display Ad Traffic – February 26, 2010

Posted By Online Media Daily – “Click Forensics will open a program Friday to audit impressions in display ads. The program tests the ability to filter ads and identify invalid traffic in real-time.” Read the rest of the news item here.

Best Practices for Multilingual PPC – February 24, 2010

Posted By PPC Hero – “Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country.” Read the rest of the news item here.

Budget Wisely … If You Must – February 23, 2010

Posted By Rimm-Kaufman Group Blog – “As we’ve written about in the past, we find it irrational to artificially restrict the size of an efficient paid search program with hard budgets. However, we’re aware that plenty of paid search managers are constrained by budgets, whether they like it or not.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
Got A Question About Paid Search? Ask Some Experts

“Came across this interesting and useful new site the other day and wanted to share it with you in the event that you aren’t aware of it. It’s called “Ask the PPC Experts” and is a place where anyone can send in a question about pay-per-click advertising in general or some specific aspect of their campaign that needs some tweaking and receive an answer from an actual, real, live expert.” Continue reading …

To view the Search Marketing Standard blog, visit

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Featured Review – PPC Tools
Google AdWords Bid Simulator

“Google AdWords Bid Simulator is a tool found within the Google AdWords interface that can be extremely useful for managing and planning bidding on AdWords campaigns. The Bid Simulator gives you insight into the impact of different bid amounts on advertising results based on past performance.” Read the entire review here.

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Upcoming Events

AdWords Advantage Online Summit – Online – March 9-30, 2010
ad:tech – Sydney, Australia – March 16-17, 2010
Search Engine Strategies (SES) – New York CityMarch 22-26, 2010
Search Marketing Expo – Toronto, Ontario, Canada - April 8-9, 2010
PubCon South – Dallas – April 13-15, 2010
ad:tech – San Francisco – April 19-21, 2010
Streaming Media East – New York CityMay 11-12, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.