Pay Per Click Universe – February 1, 2010 – Vol. 7, No. 3

Pay Per Click Universe – February 1/2010 – Vol. 7, Issue 3

Editor’s Note
The Best of the Year In Paid Search

The annual SEMMY awards will be announced today, and I encourage you to check out the winners in all categories if you can. If time is limited, however, compromise and take a look at the finalists in the paid search division this year for some truly exceptional articles. The four are 9 Effective Tips For a Better Landing Page (Saad Kamal at Search Engine Journal), The Long Tail of Paid Search Account Effort (Andrew Goodman at Search Engine Land), Discovering Keywords on the Cheap (Tom Demers at PPC Hero), and 7 Incredibly Valuable But Underused Free Tools For PPC Marketers (Brad Geddes at Search Engine Land).

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Should PPC Advertisers Monetize Twitter Followers As A Viable Conversion Event? – January 30, 2010

Posted By SEMGeek – "In the PPC world, many of us are eager to monetize anything that has to do with either the possibility of a conversion and/or persuasion points leading up to a conversion, where it all leads back to their PPC efforts." Read the rest of the news item here.

Yahoo Q4 ’09 Financials And PPC Share – January 29, 2010

Posted By Rimm-Kaufman Group – "Yahoo! announced their Q4 ‘09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround." Read the rest of the news item here.

A Paid Search Glossary – January 28, 2010

Posted By Search Engine Land – PPC Academy – "Before we really start diving into the specifics of managing a paid search account, it is important to cover some standard industry jargon." Read the rest of the news item here.

Put Your PPC On A Diet – January 21, 2010

Posted By Search Engine Watch – "We’re past the halfway point of January, which is usually around the time people begin getting frustrated with their New Year’s resolutions." Read the rest of the news item here.

Beyond Google PPC Ads In 2010 – January 20, 2010

Posted By Search Engine Journal – "The New Year brings some new services from Google Adwords, which will take you beyond your basic PPC ads. " Read the rest of the news item here.

We would like to take this opportunity to thank our sponsor
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Search Blog by Search Marketing Standard Magazine
Are You Maximizing Your PPC Split Testing Strategies? – Chris Stiner

"Split testing, also known as A/B testing, is commonplace for most pay-per-click (PPC) advertisers. The idea of testing two different ad copies or landing pages is nothing new, but I bet there are many advertisers that could dive a little deeper when it comes to split testing and discover a new level of clarity for their PPC campaigns." Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity to thank our sponsor
Findology for their support:

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Featured Review – PPC Tools
Google Adwords Tax Calculator

"The Google AdWords Tax Calculator is a new tool from PPC Blog that helps you answer the question “how much of your AdWords ad spend is wasted?” Read the entire review here.

We would like to take this opportunity
to thank our sponsor
eClickZ for their support:

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Upcoming Events

Search Engine Strategies (SES) – London, EnglandFebruary 16-18, 2010
Search Engine Strategies & Online Marketing Summit – San Diego - February 22-25, 2010
OMMA Metrics & Measurement – New York CityFebruary 24, 2010
Search Marketing Expo (SMX) West – Santa Clara, CAMarch 2-4, 2010
ad:tech – Sydney, Australia – March 16-17, 2010
Search Engine Strategies (SES) – New York CityMarch 22-26, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.