Pay Per Click Universe – March 15, 2010 – Vol. 7, No. 6

Pay Per Click Universe – March 15/10 – Vol. 7, No. 6

Editor’s Note
The 21 Secret Truths of High Resolution PPC

The folks at ClickEquations have come out with an excellent new guide titled “The 21 Secret Truths of High Resolution PPC.” The guide is available for free download at their site, and they are featuring the “truths,” one by one, in blog posts. Choose your preferred method of reading (all at once in the PDF or bit-by-bit via bloig posts – No. 1 starts here), but don’t miss this series. It lays out the basics on a number of issues concerning pay-per-click advertising in an easy-to-read format that is chockful of information that will help you be more successful in your online efforts.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Valuing Keywords Based On Their Role In Conversion – March 12, 2010

Posted By Search Engine Land – “… This famous opening line from A Tale of Two Cities accurately describes the life of two keywords that reside in two very different countries (paid search campaigns).” Read the rest of the news item here.

Tying In-Text Ads To Search And Branding Pays Dividends – March 11, 2010

Posted By Online Media Daily – “Searching on keywords or clicking on hyperlinked words has become the most prevalent way people navigate the Internet.” Read the rest of the news item here.

PPC Campaigns On Mobile Devices – Good Or Bad? – March 10, 2010

Posted By Searching Beyond The Paid – “Yesterday afternoon, I listened to a Search Engine Watch Webcast presented by my good friend David Szetela from Clix Marketing entitled “Segmenting Your Way to PPC Success.”" Read the rest of the news item here.

The Other Side Of PPC – March 9, 2010

Posted By PPC Blog – “One key to building a winning PPC strategy has little to do with PPC at all. The business you’re advertising via PPC needs to work on the web.” Read the rest of the news item here.

Keyword Segmentation – What Are You Missing In That Pile Of Keywords? – March 9, 2010

Posted By Metrics Insider – “How many unique search keywords drove traffic to your site in the last month? Ten thousand? One hundred thousand? There are so many that they become mind-numbing. We tend to look at the top 25, but below that lies a vast unknown territory.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
When Should A Small Business Outsource Their Online Digital Marketing?

“Having a background working with a traditional online directory company, I have had the opportunity to interview countless small business advertisers regarding their digital marketing needs.  The one question that I ask advertisers to determine their product needs is, “How do you know if your current advertising is working?” More often than not I get blank stares, sheepish looks, or general puzzlement.” Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity to thank our sponsor
Findology for their support:

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Featured Review – PPC Search Engine/Ad Network
Clicks Rank

“Clicks Rank is a relatively new ad network founded in December 2009 that offers text or banner pay-per-click advertising opportunities across their network and partner websites. There is also a publisher program that allows you to sign up to include contextual ads from the Clicks Rank network on your website.” Read the entire review here.

We would like to take this opportunity
to thank our sponsor for their support:

Upcoming Events
ad:tech – Sydney, Australia – March 16-17, 2010
Search Engine Strategies (SES) – New York CityMarch 22-26, 2010
Search Marketing Expo – Toronto, Ontario, Canada – April 8-9, 2010
PubCon South – Dallas – April 13-15, 2010
ad:tech – San Francisco – April 19-21, 2010
iMedia Brand Summit ASEAN – Thailand – April 19-21, 2010
Streaming Media East – New York CityMay 11-12, 2010A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.