Pay Per Click Universe – April 5, 2010 – Vol. 7, No. 7

Pay Per Click Universe – April 5/10 – Vol. 7, No. 7

Editor’s Note
Getting The Most From Tons Of Products Through Faceted Navigation 

One challenge that those selling products with a variety of different characteristics such as color, size, or style face is how to structure their website to offer easy ways for shoppers to find the exact product they are looking for, as well as making sure that search engines can index it all. Jaimie Sirovich offers a nice look at the issue with ideas for how to handle the problem here.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Facebook’s New Policies Fail To Stop Ad Copy Misuse – April 2, 2010 

Posted By ClickZ.com – “Bloomspot.com, an activity booking site predominantly targeting urban women, has been getting around Facebook’s new policy that prohibits the frivolous use of age in ad copy.” Read the rest of the news item here.

Bid Management: The Day-Trading Of The Paid Search World – April 1, 2010

Posted By Search Engine Watch – “Every bid management system has its advantages and disadvantages. The key to paid search success is being smarter and quicker with bid changes, especially considering your marketing spend is directly tied to the set values per click.” Read the rest of the news item here.

Always Review Your PPC Campaign Leads – March 31, 2010

Posted By PPC Hero – “As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: “Will you share your leads with me?” Read the rest of the news item here.

AdWords Search Funnels: The Secret Cost – March 29, 2010

Posted By ClickEquations Blog – “Last week’s announcement of AdWords Search Funnels is an imporant milestone, legitimizing and expanding the visibility, role, and in many cases capabilities of PPC revenue attribution.” Read the rest of the news item here.

New Best Practices To Find More Customers On The Google Content Network – March 29, 2010

Posted By Google Inside Adwords – “Today, we’ll cover more advanced optimization strategies. We’ve compiled these by observing best practices from the most successful advertisers on the network.” Read the rest of th news item here.

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Special Deals Available for PPC Users Through Pay Per Click Universe
ClickSweeper – Free Trial 

PPCU readers will receive a free trial of ClickSweeper on up to 5,000 keywords. Use this link to sign up and take advantage of this offer. ClickSweeper – Pay Per Click Management Software.
To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Spam Tactics That May Be Stopping Your Site From Reaching Its Ranking Potential 

“Spam tactics can be intentional and unintentional in search engine marketing. What is certain is that they are an unfortunate and unavoidable reality for all organizations with an online presence. Perpetrators of spam, spamdexing, or black hat techniques will tempt with their sales patter – guaranteed search engine rankings, campaigns measured in weeks not months, and a quick shot of instant search engine visibility.” Continue reading …

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

We would like to take this opportunity
to thank our sponsor
Advertise.com for their support:
 

Featured Review – PPC Tool
SplitTester  

“SplitTester is an extremely simple-to-use, straightforward tool that will help you decide if the ad you have picked as your best performer will in actual fact be the long-term best performer.” Read the entire review here.

We would like to take this opportunity to thank our sponsor
Findology for their support:
 

  • Network of partners generates more than 2 billion searches/month
  • Free IM service and access to searchable research database
  • Portal provides variety of content at your fingertips – news, weather & more
  • Minimum bid of only 3 cents per click

$50 Worth of Clicks on Findology FREE for Pay Per Click Universe Readers

Upcoming Events
Search Marketing Expo – Toronto, Ontario, Canada – April 8-9, 2010
PubCon South – Dallas – April 13-15, 2010
ad:tech – San Francisco – April 19-21, 2010
iMedia Brand Summit ASEAN – Thailand – April 19-21, 2010
Streaming Media East – New York CityMay 11-12, 2010
The Atlantic Internet Marketing Conference – Halifax, Canada – May 13-14, 2010
SMX Advanced – London, England – May 17-18, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.