Pay Per Click Universe – April 19, 2010 – Vol. 7, No. 8

Pay Per Click Universe – April 19/10 – Vol. 7, No. 8

Editor’s Note
Catching Up With The Future

Have the announcements of all the changes and new possibilities with Google’s advertising program flown by so quickly that you feel like you’re waiting for a Delorean to appear out of nowhere and take you back? Well, fear no more. Google has put together a section on their site called Google Ad Innovations, for information on new features and products in search, display, mobile, and analytics/measurement. Some are still in the experimental stage, but the area has a collection of videos, demos, tools, and feedback on items such as Product Listing Ads, remarketing, AdWord for Mobile, etc. Nice to see all the new stuff in one place!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
AOL Goes After Google’s Display Business With Self-Serve Platform – April 19, 2010

Posted By – “AOL is taking a stab at competing more directly with Google in the display ad sales department. The operator of the largest online ad network, AOL will now make display inventory from its and owned properties available through a new ad management platform.” Read the rest of the news item here.

The State of Paid Search Marketing Now – April 14, 2010

Posted By Search Insider – “There have been a slew of reports released in the past week showing that paid search marketing rebounded nicely in the first quarter from the doldrums of the great recession. ” Read the rest of the news item here.

Sunshine, Rainbows and Fraud on the Content Network – April 12, 2010

Posted By PPC Hero – “We’ve discussed in the past what a great source of leads Google’s content network can be- it can help you reach customers you didn’t even know you wanted to reach, or customers who didn’t even know they wanted your product!” Read the rest of the news item here.

What iAd Won’t Do For Marketers – April 9, 2010

Posted By Marketing Vox – “For online marketers, there is a lot to like about Apple’s mobile ad platform, the iAd: an ad that stays inside the app doesn’t force the consumer to choose between the app or leaving the app to satisfy a passing curiosity about an ad (and guess who usually wins in that scenario).” Read the rest of the news item here.

Paid Search Interfaces: Smoother Sailing, But at What Cost? – April 9, 2010

Posted By – “Just how excited should we be about new paid search interface features? At least as excited as we should be about new ad formats and new types of inventory. With a better interface, at least we don’t have to sell anyone on its value.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
Why 2010 Is A Great Year To Revisit Your Web Content – Patrick Hare of Search Agency


“Search engine optimizers often talk about keeping your site “fresh” as a strategy for getting improved rankings or maintaining your position in the SERPs. Naturally, it also pays to have a website that is based in the present, given that technology moves at light speed, and content that is two years old is about as up-to-date as a news magazine in a doctor’s office.” Continue reading …

To view the Search Marketing Standard blog, visit

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Upcoming Events
Streaming Media East – New York CityMay 11-12, 2010
The Atlantic Internet Marketing Conference – Halifax, Canada – May 13-14, 2010
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Search Exchange Internet Marketing Conference – Charlotte, NCMay 17-19, 2010
ad:tech Singapore – Suntec, Singapore – June 3-4, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.