Pay Per Click Universe – April 19, 2010 – Vol. 7, No. 8

Pay Per Click Universe – April 19/10 – Vol. 7, No. 8

Editor’s Note
Catching Up With The Future

Have the announcements of all the changes and new possibilities with Google’s advertising program flown by so quickly that you feel like you’re waiting for a Delorean to appear out of nowhere and take you back? Well, fear no more. Google has put together a section on their site called Google Ad Innovations, for information on new features and products in search, display, mobile, and analytics/measurement. Some are still in the experimental stage, but the area has a collection of videos, demos, tools, and feedback on items such as Product Listing Ads, remarketing, AdWord for Mobile, etc. Nice to see all the new stuff in one place!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
AOL Goes After Google’s Display Business With Self-Serve Platform – April 19, 2010

Posted By ClickZ.com – “AOL is taking a stab at competing more directly with Google in the display ad sales department. The operator of the largest online ad network, AOL will now make display inventory from its Advertising.com and owned properties available through a new ad management platform.” Read the rest of the news item here.

The State of Paid Search Marketing Now – April 14, 2010

Posted By Search Insider – “There have been a slew of reports released in the past week showing that paid search marketing rebounded nicely in the first quarter from the doldrums of the great recession. ” Read the rest of the news item here.

Sunshine, Rainbows and Fraud on the Content Network – April 12, 2010

Posted By PPC Hero – “We’ve discussed in the past what a great source of leads Google’s content network can be- it can help you reach customers you didn’t even know you wanted to reach, or customers who didn’t even know they wanted your product!” Read the rest of the news item here.

What iAd Won’t Do For Marketers – April 9, 2010

Posted By Marketing Vox – “For online marketers, there is a lot to like about Apple’s mobile ad platform, the iAd: an ad that stays inside the app doesn’t force the consumer to choose between the app or leaving the app to satisfy a passing curiosity about an ad (and guess who usually wins in that scenario).” Read the rest of the news item here.

Paid Search Interfaces: Smoother Sailing, But at What Cost? – April 9, 2010

Posted By ClickZ.com – “Just how excited should we be about new paid search interface features? At least as excited as we should be about new ad formats and new types of inventory. With a better interface, at least we don’t have to sell anyone on its value.” Read the rest of the news item here.

ADVERTISEMENT: Reach new heights with AdMedia advertiser and affiliate solutions

Whether you are a first-time advertiser, or an affiliate looking to earn extra revenue, AdMedia offers solutions that fit every size, style, and budget. Tracking your campaign results is also made easier than ever before!

See real results, in real time with AdMedia. Contact us today!

Special Deals Available for PPC Users Through Pay Per Click Universe
eZanga – $100 Free Clicks

PPCU readers will receive up to $100 in free clicks when they sign up for an account on eZanga. Use coupon SMS100 during signup to take advantage of this special offer hereeZanga – Hop On And Go!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Why 2010 Is A Great Year To Revisit Your Web Content – Patrick Hare of Web.com Search Agency

 

“Search engine optimizers often talk about keeping your site “fresh” as a strategy for getting improved rankings or maintaining your position in the SERPs. Naturally, it also pays to have a website that is based in the present, given that technology moves at light speed, and content that is two years old is about as up-to-date as a news magazine in a doctor’s office.” Continue reading …

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

We would like to take this opportunity

to thank our sponsor Advertise.com for their support:

 

Featured Review – PPC Tool
SearchBoost

“SearchBoost is a new product from the company that developed Xmarks, a popular bookmark sync browser add-on since 2006. Using the data gathered from ratings and reviews submitted by searchers using Xmarks over the years, SearchBoost adds rating data to pay-per-click ads running on Google or Bing.” Read the entire review here.

ADVERTISEMENT: FREE Webinar: Deciphering Google AdWords

Learn how to weed through the clutter to maximize results. With AdWords, costs can increase and drain your budget if not implemented properly. Join BusinessOnLine and learn about the hidden opportunities and key tactics for managing your account and maximizing ROI.

Join us on Wednesday, May 12th at 11 AM PST — Register today!

 

Upcoming Events
Streaming Media East – New York CityMay 11-12, 2010
The Atlantic Internet Marketing Conference – Halifax, Canada – May 13-14, 2010
SMX Advanced – London, England – May 17-18, 2010
Search Exchange Internet Marketing Conference – Charlotte, NCMay 17-19, 2010
ad:tech Singapore – Suntec, Singapore – June 3-4, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.