Pay Per Click Universe – May 3, 2010 – Vol. 7, No. 9

Pay Per Click Universe – May 3/10 – Vol. 7, No. 9

Editor’s Note
Upcoming Webinar: Improve Your SEO Profitability 

Search Marketing Standard has partnered with Increase Visibility to put together a free webinar titled “SEO Profitability For Your Business.” The webinar will be held on Tuesday, May 18, 2010 at 2 PM EST (11 AM PST). Topics covered include differentiating between high and low level keywords, applying best practices to ensure a perpetual keyword money cycle, superior link building thorugh theme mirroring, and improving landing pages with the Pyramid of Promotion approach. To sign up, and for more details, click here.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Manage AdWords From Your Mobile Phone – May 2, 2010 

Posted By PPC Without Pity – “Good news, everybody! This Friday, Google released their new mobile phone interface for AdWords to all users. Now, you can check up on your account, and make tedious account edits on a three-inch screen!” Read the rest of the news item here.

Coping With Trouble In Your PPC Account – April 29, 2010

Posted By PPC Hero – “You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully and it works well for a while. But then you start seeing your traffic drop and you know that you’re facing trouble ahead.” Read the rest of the news item here.

More Relevant Traffic Estimates Now In The Updated Keyword Tool – April 29, 2010

Posted By Google Inside AdWords Blog – “Now, with the updated Keyword Tool, you can search by words or phrases, websites, and even categories (where available) to receive the results of both the Keyword Tool and the Search-based Keyword Tool in one central location.” Read the rest of the news item here.

Twitter Ad Potential: Huge – April 26, 2010

Posted By Traffick – “Regarding that last post about Twitter and monetization, I haven’t changed my mind on all of it, but for the projection/prediction part about Twitter potentially putting up very modest ad revenue numbers in the first two years. That part, I realize, is wrong!” Read the rest of the news item here.

Paid Search Ad Copywriting: Seven Heavenly Virtues – April 23, 2010

Posted By – “In the landing page optimization world, only a small elite reach peak performance. Those are the multitalented practitioners who have the good fortune of being fueled with data from a decade’s worth of testing, and who excel above the pack at sussing out the patterns that matter.” Read the rest of the news item here.

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Special Deals Available for PPC Users Through Pay Per Click Universe – $100 Match of Initial Deposit 

PPCU readers will receive a bonus of up to $100 match of their initial deposit when they sign up for an account on Take advantage of this special offer – Online Marketing Made Easy!
To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Could Local SEO Work For You? – Rebecca Appleton

“Local or regional search engine optimization (SEO) is often overlooked in the planning stages of a new website optimization campaign but in reality, is probably more appropriate for some businesses than an all-encompassing online marketing blast.” Continue reading …

To view the Search Marketing Standard blog, visit

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Featured Review – PPC Tool
Bplans Pay Per Click ROI Calculator 

“There are many ROI calculators available on the Internet these days for those entering the pay-per-click advertising marketplace and looking for quick and easy ways to judge if a campaign will be successful. One that is a bit different than most is the version of the Pay Per Click (PPC) ROI Calculator.” Read the entire review here.

We would like to take this opportunity
to thank our sponsor for their support:

Upcoming Events
Streaming Media East – New York CityMay 11-12, 2010
The Atlantic Internet Marketing Conference – Halifax, Canada – May 13-14, 2010
SMX Advanced – London, England – May 17-18, 2010
Search Exchange Internet Marketing Conference – Charlotte, NCMay 17-19, 2010
ad:tech Singapore – Suntec, Singapore – June 3-4, 2010
B2B Search Strategy – San Francisco, CA – June 23, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.