Pay Per Click Universe – May 17, 2010 – Vol. 7, No. 10

Pay Per Click Universe – May 17/10 – Vol. 7, No. 10

Editor’s Note
Discover the Top  7 Ways to Increase Your B2B Search Marketing Profits

Pay Per Click Universe is pleased to be a sponsor of the upcoming B2B Search Strategy Summit, scheduled for June 23 in San Francisco. B2B marketers will gather to share ideas, case studies, and determine strategies that outline "The Top 7 Ways to Increase B2B Search Marketing Profits in 2010." For more info, go here, and take advantage of the $300 savings available to our readers by using the code SMSB2B when registering.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Modified Broad Match Keywords Coming to Google UK and Canada – May 16, 2010

Posted By PPC Without Pity – "Now here’s something interesting. Google just released a beta test in the UK and Canada for a new AdWords keyword match type: modified broad match keywords." Read the rest of the news item here.

Expand Your PPC Reach With Google’s Interest-Based Advertising – May 13, 2010

Posted By Search Engine Watch – "Google AdWords quietly began a beta program in March 2009 in the content network called interest-based advertising. Unlike many other AdWords rollouts, the program came out of beta with virtually no fanfare about a month ago. " Read the rest of the news item here.

The Giant List of Keyword Tools – May 13, 2010

Posted By Search Engine Land – PPC Academy – "One of the most common questions I am asked is about which tools I use for keyword generation. Well, here you are! Right from my own Firefox bookmarks folder. I’ve certainly shared some of these tools in previous posts but here’s a good straightforward list:” Read the rest of the news item here.

The Great Click Debate – May 10, 2010

Posted By – "Sex, religion, and politics. Macs vs. PCs. There are some topics that most of us avoid talking about in "polite company." And if you’re in online marketing, there’s another topic that you probably avoid, too: whether or not clicks matter." Read the rest of the news item here.

Google AdWords Search Funnels: 3 Essential Reports You Should Scrutinize – May 5, 2010

Posted By Search Engine Guide – "If you use all of these reports, that’s great, but I’m guessing you already have a tough time keeping up with the standard AdWords interface and changing quality scores. So instead of going through all the reports, I’m going to focus on three absolutely essential reports you should be scrutinizing: assisted conversions, top paths, and time lag reports." Read the rest of the news item here.

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Special Deals Available for PPC Users Through Pay Per Click Universe
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PPCU readers will receive a bonus of up to $50 in matched clicks when they sign up for an account at LookSmart (PPC That Performs). Expand your reach beyond the Big 3 and take advantage of this special offer hereLookSmart – Smart Choices Made Easy!
To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Improve PPC Performance With Negative Keywords – Magnus Nilsson

"If you’re using anything else other than pure exact matches, arguably the most important match type in your campaign is the negative keyword. By constantly improving the negative keyword list, you can dramatically improve the targeting. An exhaustive negative keyword list is key to improve both CTR and CR, and ultimately campaign success." Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity to thank our sponsor
Findology for their support:

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    • Minimum bid of only 3 cents per click

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Featured Review – PPC Tool
AdWords Ad Wrapper

"AdWords Ad Wrapper is a free tool that was last updated May 11, 2010. The tool has a few simple functions and, as such, can be useful for those getting started with AdWords who need help with organizing their keyword lists into the different match types.” Read the entire review here.

We would like to take this opportunity
to thank our sponsor for their support:

Upcoming Events

ad:tech Singapore – Suntec, SingaporeJune 3-4, 2010
SMX Advanced – Seattle, WA – June 8-9, 2010
Search Engine Strategies (SES) – Toronto, Ontario, Canada – June 9-11, 2010
Internet Retailer – Chicago, ILJune 8-11, 2010
OMMA Social – New York City, NY – June 17, 2010
B2B Search Strategy Summit – San Francisco, CA – June 23, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.