Pay Per Click Universe – June 21, 2010 – Vol. 7, No. 12

Pay Per Click Universe – June 21/10 – Vol. 7, No. 12

Editor’s Note
Looking For Help In All The Wrong Places? 

You may know that there is a lot of help available for those involved in pay-per-click advertising, some free and some not-so-free, but if you’re like me, at the moment I decide to bite the bullet and seek help, I can’t find any of my carefully taken notes on various courses available online or offline. Lucky for all of us, Larry Kim at Search Engine Journal has just put together a great list of 13 (how’s that for lucky?) online courses that cover pay per click. Starting with the resources provided by the Big 3 search engines (and details on how to become certified), the post provides links to 10 other worthwhile options to investigate.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Adjusting Campaign Settings Like A Pro: Yahoo (Part 1) – June 20, 2010 

Posted By PPC Without Pity – “This week, we continue our series on optimizing campaign settings with everyone’s favorite #2 PPC network: Yahoo Search Marketing.” Read the rest of the news item here.

Introducing the Google Display Network – June 18, 2010

Posted By Google Inside AdWords Blog – “Over the past year, we’ve been focused on investing in display advertising, and we’ve seen great momentum from the increasing number of you running display campaigns with Google.” Read the rest of the news item here.

SEM Intermediate Series: Understanding and Optimizing Match Types – June 16, 2010

Posted By Microsoft adCenter Blog – “If you haven’t already read the SEM Beginner Series on match types, match type refers to how your keywords are matched to search queries.” Read the rest of the news item here.

Secret Truth Series #18: Effective Text Ad Testing – June 14, 2010

Posted By ClickEquations – “Text ads are trying to answer questions. Writing text ads is difficult because you have only 95 characters to stand out from a sea of competing messages and persuade the searcher that you’re the ad to click.” Read the rest of the news item here.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC – June 8, 2010

Posted By Search Engine Land – Strictly Business – “For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
Link Building Workshop 2: From Link Builder To Link Strategist – Garrett French

“This article proposes a shift for link builders out of the SEO department and into a more strategic, “opportunity-identification” role in which they lead other departments towards productive relationships and effective, impactful link acquisitions. Link builders, we challenge you to become Link Strategists, and help guide your company or clients towards a more natural link profile, and help make it an organization that recognizes the significance and value of links to SEO and beyond.” Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity
to thank our sponsor for their support:

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Upcoming Events
B2B Search Strategy Summit – San Francisco, CAJune 23, 2010
eComXpo Online – Online – July 7-8, 2010
HostingCon 2010 – Austin, TX – July 19-21, 2010
OMMA Behavioral – San Francisco, CAJuly 21, 2010
Affiliate Summit East 2010 – New York City, NY – August 15-17, 2010
Search Engine Strategies (SES) – San Francisco, CA – August 16-20, 2010 

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.