Pay Per Click Universe – July 19, 2010 – Vol. 7, No. 14

Pay Per Click Universe – July 19/10 – Vol. 7, No. 14

Editor’s Note
The Basics of Great Pay-Per-Click Text 

Last issue, I talked about factors involved in enticing readers to buy your product, but before you can even get them to that point, you need to entice them to click on your pay-per-click ad. There’s a lot of advice out there, but a recent post on by Andrew Goodman nicely summarizes the key pieces of the puzzle in “PPC Advertising Copy: 7 Heavenly Virtues.” Andrew’s been involved in the game for a long time, and he knows what he’s talking about, so if you happen to be just started out in PPC, or feel as if you’ve lost sight of the basics, I encourage you to read and commit to memory!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
When PPC Budgeting Goes Wrong – July 18, 2010 

Posted By PPC Without Pity – “Having campaign budgets in your PPC accounts is a good thing. You can keep your spending in check and ensure that your advertising budget doesn’t go totally haywire.” Read the rest of the news item here.

The Real Imposters – July 17, 2010

Posted By – “There was a bit of an unanticipated dustup in response to Mona Elesseily’s perfectly sensible column about “fake” PPC experts over at Search Engine Land last week. (George Michie also nicely pointed out some useful advice he’s really written lately.) Surprising that it was so controversial” Read the rest of the news item here.

Simplicity: Google’s Secret Pay-Per-Click Tax – July 16, 2010

Posted By – “We want it simple! Given a choice, human beings choose simple over complicated virtually every time. Searching with Google is simple. You type in a few words and Google delivers the most relevant results.” Read the rest of the news item here.

Ask To Introduce New Q&A Engine Soon – July 15, 2010

Posted By Search Engine Land – “ was arguably the original Q&A engine. Now the site is seeking to introduce a new product, which leverages both its search assets and the community. We were approached but we’ve yet to formally speak to someone from IAC about the forthcoming launch.” Read the rest of the news item here.

Secret Truth Series #20 – Great PPC Is Only Half The Battle – July 14, 2010

Posted By ClickEquations – “Paid search doesn’t exist in a vaccum, although it frequently operates in one. We spend our days, brain power, and sweat building and rebuilding links in the chain of customer attraction and conversion only to have other important links in that same chain be effectively mismatched, perpetually ignored, and often broken.” Read the rest of the news item here.

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Special Deals Available for PPC Users Through Pay Per Click Universe
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PPCU readers will receive a free trial of ClickSweeper on up to 5,000 keywords. Use this link to sign up and take advantage of this offer. ClickSweeper – Pay Per Click Management Software.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Christmas In July: Build Your Online Marketing Strategy Now – Patrick Hare  

“The Christmas shopping season may be a good half-year away, but search marketers should be getting into the holiday spirit right now. Experienced online retailers understand the traffic crush and increased conversion rates that come with the convergence of Hanukkah, Christmas, and Kwanzaa.” Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity
to thank our sponsor for their support:

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We would like to take this opportunity to thank our sponsor
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Upcoming Events
HostingCon 2010 – Austin, TX – July 19-21, 2010
OMMA Behavioral – San Francisco, CAJuly 21, 2010
Online Marketing Summit – Houston, TX – July 23, 2010
Affiliate Summit East 2010 – New York City, NY – August 15-17, 2010
Search Engine Strategies (SES) – San Francisco, CA – August 16-20, 2010
PPC Summit: Search Marketing Success – Los Angeles, CA – September 21-22, 2010 

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.