Pay Per Click Universe – January 19, 2009 – Vol. 6, No. 2

Pay Per Click Universe – January 19/09 – Vol. 6, Issue 2

Editor’s Note
Pay Per Click Universe Journal Now Published Twice-Monthly

In case you are wondering why you see a PPC Universe Journal in your emailboxes in the middle of January, just a reminder that we have begun to send out newsletters twice each month to keep you apprised of significant events in the PPC arena. And for those seeing nothing but bad news in the economy, there may be a small bright spot — for the B2B market at least. One recent study (BtoB Magazine, December 2008) shows that the plans of 6 out of 10 B2B marketers include new ad campaigns, with search engines and websites still incredibily popular with them as a source of leads (second only to the traditional favorite of trade shows). In general, online advertising may grow in popularity during difficult economic times because of its instant accountability and ease of access to campaign statistics as compared with more traditional types of advertising.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Yahoo! Stock: Still Not Worth It – January 15, 2009

Posted By CNET – “Yahoo CEO Jerry Yang is stepping down and Carol Bartz has taken the reins as the company’s new CEO. Most hope that she can fix Yahoo and return it to the place of dominance it once enjoyed. Or failing that, at least move it back into favor with shareholders. This will be difficult. The company was shaken by two rounds of layoffs during 2008 and a near shareholder coup over its treatment of Microsoft’s acquisition bid, which contributed to its 59 percent stock price decline from its 2008 high of $30 per share to its current $12.31 per share (a $17 billion market cap).” Read the rest of the news item here.

Display Ad Prices Fell 50 Percent in Q4 – January 15, 2009

Posted By – “The newly released Pubmatic AdPrice Index shows prices for Internet display advertising in the fourth quarter dropped significantly from the same period last year. The price for advertising on Web sites of all sizes dropped by about 53 percent from Q4 2007 to Q4 2008, according to the index.” Read the rest of the news item here.

How Do Online Buyers Pay? – January 14, 2009

Posted By eMarketer Daily – “Most online buyers pay with credit cards. But the online credit card retail purchase volume growth rate is falling, and not just because of the recession. Data from a January 2009 Javelin Strategy and Research study reveals that credit card purchase volume will continue to grow online and command the largest market share among payment types, reaching $107 billion by 2013, up from $81 billion in 2008.” Read the rest of the news item here.

PPC Landing Pages: Surprising Examples – January 9, 2009

Posted By SearchEngineWatch – “It’s time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. If you’re just “tuning in,” in my last column I challenged readers to do a Google search on the term “buy nike mercurial aero vapor sneakers,” and then try to figure out which ad and landing page combinations probably convert the best.” Read the rest of the news item here.

PPC Account New Years Resolutions – January 1, 2009

Posted By bg Theory – “I wrote an extensive article last year about resolutions for your PPC account. Instead of rehashing everything, I thought I’d send you the link to the article and then list out the tools which have launched in the past year that I’m still using…. Here’s a list of tools that launched in the past year that I’m still using today.” Read the rest of the news item here.

We would like to take this opportunity to thank our sponsor
Findology for their support:

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Special Deals Available for PPC Users Through Pay Per Click Universe
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PPCU readers will receive up to $100 matching their initial deposit into an ABCSearch account. Use this link to sign up and take advantage of this offer. ABCSearch – Building eBusiness!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Nine Article Marketing Sites To Try In 2009 – Rebecca Appleton

“If you’re experimenting with article marketing, or even planning to dip your toe in the water for the very first time, there are a raft of excellent article marketing web sites to try. With different functionality and very different audiences, it’s worth experimenting and trying as many different sites as possible to find the ones that best compliment your own particular brand of search engine optimization. Depending on your goals, you’ll find the sites below to be excellent outlets for your article marketing efforts.” Continue reading …

To view the Search Marketing Standard blog archive, visit

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

    • We’ll match your initial deposit up to $100!
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    • Turn emails and phone calls into leads

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Featured Review – PPC Tool
Website Grader from HubSpot

“Website Grader is a free tool from HubSpot, Inc., that will analyze any URL and assign a grade to it, depending upon a number of features found on the site. You can use Website Grader to compare your site to a competitor’s, to find out which aspects you are performing well at in comparison, and which aspects need attention. There are a number of similar free tools available, mostly with a larger focus on search engine optimization, rather than aspects related to search engine marketing/paid search. However, Website Grader includes an analysis of keywords and identifies your top competitors in addition to a plethora of other factors, making it useful for PPC as well.” Read the entire review here.

We would like to take this opportunity to thank our sponsor
ABCSearch for their support:

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If you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this here, so that they can benefit from the Journal, as well as the discount on Search Marketing Standard magazine available to new subscribers.