Pay Per Click Universe – August 2, 2010 – Vol. 7, No. 15

Pay Per Click Universe – August 2/10 – Vol. 7, No. 15

Editor’s Note
Tips for Advanced Pay-Per-Click Strategies 

I previously mentioned a series that the folks at Microsoft were putting out a series of tips for beginners at the search engine marketing process, but they’ve since moved on to intermediate level tips, and now into advanced level information. If you haven’t looked at the series prior to now, I suggest that you do so. There’s something for every level of pay-per-click user and you’re certain to find at least one tip that will turn out to be useful for your campaigns.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Bing Shopping Launches – August 1, 2010 

Posted By – “Bing Shopping officially launched yesterday, putting an end to the Bing Cashback experiment. While Bing Shopping doesn’t have Google-esque unique user numbers, it doesn’t matter.” Read the rest of the news item here.

Back to School PPC Optimization Tips, Research, and Downloadable Keyword Lists – July 30, 2010

Posted By adCenter Blog – “The other day I stopped by my local office supply store and was taken aback by how many parents and kids were crowding the aisles filled with school supplies. Back to School shopping in July? Wow. Apparently things have changed a bit since I was a kid!” Read the rest of the news item here.

Your Paid Search Campaign: It’s An Asset, Literally – July 30, 2010

Posted By – “Can an advertising campaign be an asset? I don’t mean asset as in “Say, Biff, you’re a real asset to Norelco. Another quarterly sales increase, and thanks for taking care of my dog in July!”” Read the rest of the news item here.

Five Quality Score Myths Busted – July 29, 2010

Posted By Traffick – “In search marketing, it’s easy to get people obsessed with a particular metric: you express it on a scale of zero to 10. (Remember Toolbar PageRank?)” Read the rest of the news item here.

Comparison of Third Tier Engines – July 22, 2010

Posted By PPC Hero – “If you’re looking for an extra outlet, a little more bang for your buck, maybe you should look into third tier search engines. Although they don’t get as much traffic as the big three (soon-to-be two), they may be more targeted toward your audience and are notorious for converting at a lower cost.” Read the rest of the news item here.

ADVERTISEMENT: Free landing page templates (& email companions!)

Need a shortcut to better conversion? Now you’ve got it. You’ll get five landing page templates and — as a BONUS — five matching email templates. This powerful combo will amplify your email and online marketing success so you can deliver results.

Download the free Landing Page Templates (& Email Companions!) now.

Special Deals Available for PPC Users Through Pay Per Click Universe
Findology – $50 In Free Clicks 

PPCU readers will receive $50 worth of free clicks when they sign up for an account at Findology and deposit at least $25. Use this link and coupon code ppcu08 to sign up and take advantage of this offer. Findology – Increase Traffic and Maximize Site Revenue!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Benchmark Your PPC Activity In Google – Magnus Nilsson  

“Google has recently launched a new benchmarking feature for paid search campaigns. This can help you better understand campaign performance and where to focus optimization efforts. The tool is found under the opportunities tab and provides insights on the metrics: clicks, impressions, CTR and average position.” Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity
to thank our sponsor for their support:

Featured Review – PPC Tool
AW Stats 

“One of the tools usually included by your web host is a log file analyzer presenting the statistics gathered from the raw data in your website’s log files. One of the long-time favorites in this genre is AWStats from SourceForge. As a PPC advertiser, you may believe you only need to use analytics to check your ad campaign performance directly, but a log file analyzer like AWStats can help you get a general idea of the nature of all of the traffic to your site.” Read the entire review here.

ADVERTISEMENT: Reach new heights with AdMedia advertiser and affiliate solutions

Whether you are a first-time advertiser, or an affiliate looking to earn extra revenue, AdMedia offers solutions that fit every size, style, and budget. Tracking your campaign results is also made easier than ever before!

See real results, in real time with AdMedia. Contact us today!

Upcoming Events
Affiliate Summit East 2010 – New York City, NY – August 15-17, 2010 

Search Engine Strategies (SES) – San Francisco, CA – August 16-20, 2010
DMS ’10 Directional Media Strategies – Dallas, TX – September 14-16, 2010
PPC Summit: Search Marketing Success – Los Angeles, CA – September 21-22, 2010
OMMA Global – New York City, NY – September 27-28, 2010
Local Marketing Expo 2010 – Virginia Beach, VA – September 29, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.