Pay Per Click Universe – February 16, 2009 – Vol. 6, No. 4

Pay Per Click Universe – February 16/09 – Vol. 6, Issue 4

Editor’s Note
March Madness With Conferences Galore

March is shaping up to be a month filled with more than the usual sports traditions — for those advertising online, there are a plethora of conferences taking place that month. Our new section on Upcoming Events at the end of this newsletter provides links to information on each one, and many have special offers for early registrants and PPCUniverse readers too. You can also see what’s coming up in the following months through the Search Marketing Standard event calendar and plan where best to spend those conference dollars this year!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Google Exits Radio Ad Business – February 13, 2009

Posted By Media Buyer Planner – "Google is shutting down its offline radio advertising program, Audio Ads and Adsense for Audio products. It is also making plans to sell Google Radio Automation." Read the rest of the news item here.

One PPC Landing Page, Infinite Faces – February 12, 2009

Posted By Search Engine Watch – "…. But I leave you with this nugget: a small chunk of software that will enable you to create just one landing page whose content can vary in an infinite variety of ways, depending on tokenized information you pass to the page via the PPC ad’s destination url." Read the rest of the news item here.

Mobile Connections Surpass 4 Billion Mark Worldwide – February 11, 2009

Posted By Reuters – "AMSTERDAM (Reuters) – The number of connections on mobile phone networks has crossed the 4 billion mark worldwide, industry association GSMA said on Wednesday, forecasting further growth to 6 billion by 2013." Read the rest of the news item here.

Tuning Up Your Landing Pages In An Economic Downturn – February 10, 2009

Posted By SearchEngineLand – "By now you have read half a dozen articles on how to recession-proof your PPC campaigns. You’ve added negative keywords, revisited your ad text, and increased budgets to capitalize in areas others have pulled out. You’ve gone back to building out long-tail keyword lists to seize some outlying traffic and perhaps you have even pushed content in an attempt to capture cheaper traffic. You’ve done it all, and for some of you…it simply hasn’t been enough. Now what?" Read the rest of the news item here.

How Often Should I Optimize My PPC? – February 9, 2009

Posted By Search Engine Journal – "One subtle aspect of pay per click optimization you have to get right (if you want your changes to have positive effects) is date ranges. Boy is that a nerdy and boring topic! But it’s critical, because using the wrong date ranges can lead to inaccurate assessments and changes that have surprisingly bad effects on your PPC results." Read the rest of the news item here.

We would like to take this opportunity
to thank our sponsor ClickSweeper for their support:

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Special Deals Available for PPC Users Through Pay Per Click Universe
SuperPages – $25 Credit and Free Business Profile

PPCU readers will receive $25 credit toward pay-per-click advertising when they open up a SuperPages account. They will also receive a free business profile. Use this link to sign up and take advantage of this offer. SuperPages – We Know Around Here!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Reputation Management With Article Marketing – Rebecca Appleton

"…. Whatever your product, your industry or your particular field of expertise, a strategic article marketing campaign will not only establish your brand advocate as a thought leader in their field but will also significantly contribute to greater search visibility." Continue reading …

To view the Search Marketing Standard blog archive, visit

We would like to take this opportunity
to thank our sponsor
Webrageous for their support:

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Featured Review – PPC Tool
Google Trends

"Google Trends has been around for awhile in the Google Labs area, but recently has had a couple of additions to its capabilities that make it even more valuable for those doing research on keywords and keyword phrases used by those searching on Google. Useful both for those looking to put together advertising campaigns and those seeking to optimize their websites to rank as high as possible in organic search, the Google Trends tool can provide insights into what people are currently searching for, and with its recent enhancements, into what they’ve searched for in the past." Read the entire review here.

We would like to take this opportunity
to thank our sponsor
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Upcoming Events

OMMA Behavioral – New York CityFebruary 26, 2009
Social Networking Forum – LondonMarch 9-10, 2009
SEMpdx (SearchFest) – Portland, ORMarch 10, 2009
ad:tech – SydneyMarch 10-11, 2009
PubCon South – Austin, TXMarch 11-13, 2009
Marketplaces 2009 (formerly Drilling Down On Local) – Los AngelesMarch 16-18, 2009
OMMA Global – HollywoodMarch 23-24, 2009
Search Engine Strategies – New YorkMarch 23-26, 2009
eMetrics Marketing Optimization Summit – TorontoMarch 29-April 1, 2009
SMX Search Analytics – TorontoMarch 29-April 1, 2009