Pay Per Click Universe – March 2, 2009 – Vol. 6, No. 5

Pay Per Click Universe – March 2/09 – Vol. 6, Issue 5

Editor’s Note
Moving On in PPC

Maybe it’s just me, but it seems like the online news sources and blogs have been filled to bursting lately with news and opinions about Twitter, Facebook, and social media in general. If you have been quietly concentrating on standard PPC advertising venues and campaign advice, it is way past time to acquaint yourself with social media opportunities and techniques. There is no doubt that advertising will become an integral part of social media in some form or another, and you do not want to be caught napping when this goes mainstream. So if you haven’t already, now is the time to become familiar with it so you will be ready to jump when the time is right.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Facebook Growing By 5 Million Users A Week Overall – February 27, 2009

Posted By – “Facebook founder Mark Zuckerberg says his site is growing by one million users a week in the US, according to an interview he did with MSNBC’s Today Show published this morning. The show’s host, Matt Lauer, adds that it’s growing by more than 5 million users a week worldwide.” Read the rest of the news item here.

Paid Search’s Point of Diminishing Returns – February 27, 2009

Posted By – ““So, how much should we spend in Search?” Years ago, when I was a siloed search engine marketer, that answer was unequivocally: “As much as you can spend!”. Read the rest of the news item here.

Digg Is Working On A Toolbar – February 26, 2009

Posted By – “A super-secret Digg toolbar has been spotted in the wild. We tracked down a beta tester who gave us the skinny on its features. The toolbar lets you Digg or Bury the page you are on, and shows how many Diggs it has already received.” Read the rest of the news item here.

Q1 PPC Benchmark Data: Ouch! – February 25, 2009

Posted By The Rimm-Kaufmann Group Blog – “Taking a look at the first month and a half of Q1, it looks like the pain in the retail sector is spreading and deepening.” Read the rest of the news item here.

Penn State Study: Paid + Organic Listing = 15% Clickthrough Rate – February 25, 2009

Posted By SearchEngineLand – “Penn State’s Jim Jansen announced a recent study they just finished that looked at the click through rate of search ads. They studied hundreds of thousands of users, as they interacted with Dogpile, the popular meta search engine.” Read the rest of the news item here.

We would like to take this opportunity to thank our sponsor
Findology for their support:

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Search Blog by Search Marketing Standard Magazine
Using Google Properties To Optimize Your Search Position – Rebecca Appleton

“The thing that I like best about Google is their constant flow of new applications, tools and development projects. From space and energy programs to virtual worlds and online hard drives, the search engine has an unrivaled willingness to try new things. That’s not to say they’re all a success and a few, such as its Twitter-esque Jaiku have been deemed a failure and closed down. Knol however is still going strong six months after its launch and recently reached a milestone 100,000 pages – something its rival Wikipedia took two years to achieve.” Continue reading …

To view the Search Marketing Standard blog archive, visit

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

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We would like to take this opportunity to thank our sponsor
ABCSearch for their support:

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Upcoming Events
Social Networking Forum – LondonMarch 9-10, 2009
SEMpdx (SearchFest) – Portland, ORMarch 10, 2009
ad:tech – SydneyMarch 10-11, 2009
PubCon South – Austin, TXMarch 11-13, 2009
Marketplaces 2009 (formerly Drilling Down On Local) – Los AngelesMarch 16-18, 2009
OMMA Global – HollywoodMarch 23-24, 2009
Search Engine Strategies – New YorkMarch 23-26, 2009
eMetrics Marketing Optimization Summit – TorontoMarch 29-April 1, 2009