Pay Per Click Universe – March 16, 2009 – Vol. 6, No. 6

Pay Per Click Universe – March 16/09 – Vol. 6, Issue 5

Editor’s Note
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You may know that PPCU Journal’s publishers are behind Search Marketing Standard, the first and only print publication completely devoted to search engine marketing, which is in its third year of publication. Each issue has at least one article on PPC, and is full of tons of related material. But did you know that PPCU Journal readers qualify for 50% off the cost of a subscription (U.S. only)? That’s like getting 2 issues free on a 1-year subscription; 4 issues on a 2-year; or 6 issues on a 3-year subscription. Just use Coupon Code PPCUNEW during the subscription process here. Tell your friends, business associates, acquaintances, and the dude who’s always on his laptop at Starbucks all day!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
An Insider’s Look At Google’s Search Based Keyword Tool – March 13, 2009

Posted By SearchEngineLand – “Google’s free search based keyword tool has given advertisers access to Google’s data to help leverage the relationship between organic and paid search campaigns. Last year, before the release of Google’s search-based keyword tool, my Google rep sent me a very insightful report on one of my clients.” Read the rest of the news item here.

adCenter Analytics Beta To Close – March 12, 2009

Posted By Microsoft adCenter Community Blog – “The Microsoft adCenter Analytics Beta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009.” Read the rest of the news item here.

Never Get Bored With My PPC Tasks Checklist – March 11, 2009

Posted By PPCHero – “This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can’t get the results they need to meet their goals…. There is ALWAYS something you can do to improve your performance.” Read the rest of the news item here. Adds 14,000 Local Business Customers – March 9, 2009

Posted By – “ Corporation (NASDAQ: LOCM), a leading local search site and network, today announced the acquisition of approximately 14,000 local business advertisers, bringing the company’s total number of small business customers to approximately 30,000.” Read the rest of the press release here.

We would like to take this opportunity
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Search Blog by Search Marketing Standard Magazine
Money Saving Pay-Per-Click Tips – Rebecca Appleton

“…. If you’re feeling the pinch and considering cutting back on your pay-per-click budget, the good news is that you really don’t need to pull the plug entirely. Instead, advertisers embracing the opportunity to fine-tune their paid search presence and get more creative with AdWords accounts will reap the benefits now.” Continue reading …

To view the Search Marketing Standard blog archive, visit

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Upcoming Events

Marketplaces 2009 (formerly Drilling Down On Local) – Los AngelesMarch 16-18, 2009
OMMA Global – HollywoodMarch 23-24, 2009
Search Engine Strategies – New YorkMarch 23-26, 2009
eMetrics Marketing Optimization Summit – TorontoMarch 29-April 1, 2009
SMX Search Analytics – TorontoMarch 29-April 1, 2009
High Rankings Website Marketing Workshops – Framingham, MAApril 2-3, 2009
Search Marketing Expo SMX – Sydney, AustraliaApril 2-3, 2009
Ad Age Digital – New YorkApril 7-8, 2009
ad:tech Paris – Paris, FranceApril 7-8, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for PPCU Journal and Search Marketing Standard readers.