Pay Per Click Universe – April 6, 2009 – Vol. 6, No. 7

Pay Per Click Universe – April 6/09 – Vol. 6, Issue 7

Editor’s Note
Has Your Email Address Changed?

From time to time, most people change email addresses. Either we no longer work for the same firm, or we have a new favorite email provider, we just want a change, or — heaven forbid — we need to escape persistent spammers. Whatever the reason, we don’t want to lose you as a subscriber to PPC Journal! Please let us know of a recent or upcoming email address change directly at [email protected], providing both the new and previous emails, so we can change the records accordingly. Thanks for your help in keeping our database current.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Google’s Still Not Buying Twitter – April 5, 2009

Posted By WebProNews – “At least not right now… Likely, Boomtown’s Kara Swisher gets tired of being the TechCrunch Google-rumor-debunker. Maybe not. She seemed to enjoy reminding readers about the Michael Arrington grapevines sprouting out tales of Google buying Digg and Bebo, neither of which ever happened. This time it’s Twitter.” Read the rest of the news item here.

Back to the PPC Classroom: Building Effective Campaign Structures – April 4, 2009

Posted By SEMGeek – “In my second post on the “Back to the Classroom” series, I will discuss the importance of understanding and implementing the Campaign Structure Phase of the PPC strategy.” Read the rest of the news item here.

A Sign of Slowing Search Ad Spending – April 2, 2009

Posted By BusinessWeek – “Search advertising is finally feeling the full impact of the weak economy, according to a new report out this morning from online marketing analytics firm Covario. In fact, search spending fell from quarter to quarter for probably the first time ever, by 1.4% in the first quarter.” Read the rest of the news item here.

How Important is the Landing Page to AdWords Quality Score? – April 1, 2009

Posted By bg Theory, LLC – “Recently, I posted about a video from Google Chief Economist, Hal Varian which explained the ad auction process. Many were surprised to see the sizes of the pies he used for the quality score factors.” Read the rest of the news item here.

eMarketer’s Online Ad Spending Forecast – April 1, 2009

Posted By eMarketer – “Recession-proof no more. On Monday the Interactive Advertising Bureau (IAB) released its online advertising spending numbers for 2008. For an advertising channel that many pundits had claimed—unlike its traditional counterparts, such as newspapers, magazines and television—was immune to the effects of the economic slowdown, the figures were not good news.” Read the rest of the news item here.

We would like to take this opportunity to thank our sponsor
Findology for their support:

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Search Blog by Search Marketing Standard Magazine
Think Before Starting A Link Building Campaign – Rebecca Appleton

“Most people with SEO experience know that a good selection of strategic links will set a web site apart when it comes to improving search engine ranking. Consequently, developing a search engine optimization strategy will more often than not focus on a link building campaign.” Continue reading …

To view the Search Marketing Standard blog archive, visit SearchMarketingStandard.com.

We would like to take this opportunity to thank our sponsor
LocalPages for their support:

    • We’ll match your initial deposit up to $100!
    • New accounts receive $10 credit
    • Turn emails and phone calls into leads

      Click here to visit LocalPages.com

Featured Review – PPC Tool
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“Google’s Search-Based Keyword Tool has been available in beta since November 2008 for advertisers in the US and UK, and will be expanded to other countries and languages in the future. Google has offered a keyword tool for quite some time, but the search-based tool is a new iteration that brings a completely different face to the researching of keywords for AdWords programs and general SEO efforts for Google search campaigns.” Read the entire review here.

We would like to take this opportunity to thank our sponsor
ABCSearch for their support:

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Upcoming Events

Ad Age Digital – New YorkApril 7-8, 2009 (Tickets Sold Out)
ad:tech Paris – Paris FranceApril 7-8, 2009
ad:tech – San FranciscoApril 21-23, 2009
PPC Summit – ChicagoApril 22-23, 2009 – Has been rescheduled for October. Final date TBD.
eMetrics Marketing Optimization Summit – Munich GermanyApril 22-23, 2009
SMX – Munich GermanyApril 22-23, 2009
OMMA Mobile – New YorkApril 29, 2009
Search Insider Summit – Captiva Island, FloridaMay 3-6, 2009

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for PPCU Journal and Search Marketing Standard readers.