Pay Per Click Universe – April 18, 2011 – Vol. 8, No. 8
Innovations in Google’s Ad Innovations Site For those located outside the US, Google recently announced that their Ad Innovations site is now available to advertisers in the United Kingdom, Germany, Spain, France, Italy, and Brazil. At the same time, a new design of the site was debuted for North American advertisers. This is a great location to visit for information on how to use all the various features offered by Google for their advertising platforms, including demos, access to available tools, and feedback from other users. To visit the area, go here.
Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at [email protected]
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Recent Pay-Per-Click News and Announcements
PPC Vs. SEO – April 17, 2011
Posted By PPC Without Pity – “This week, I wanted to tackle the eternal argument in the search engine marketing world. Which is better – pay per click or search engine optimization? For many people new to the SEM world, it may seem like you need to pick one or the other.” Read the rest of the news item here.
Ramping Up (or Ramping Down) Your PPC Spend – April 15, 2011
Posted By Searching Beyond the Paid – “Anyone who’s been doing PPC for a while has heard this before: “We’re getting great results from PPC – we want more! Get us more traffic!” And chances are you’ve heard this before, too: “We need to cut our PPC budget in half for a while, starting today.” Read the rest of the news item here.
SEMPO Shows Facebook and Mobile as Key Growth Areas for PPC – April 15, 2011
Posted By ClickZ – “Wall Street analysts that I talk to are often concerned that Google faces a huge threat from Facebook in the PPC advertising arena. Facebook advertising has some interesting attributes that distinguish it from Google search.” Read the rest of the news item here.
How To Train PPC Copywriters – April 14, 2011
Posted By Search Engine Journal – “I’ve noticed recently that more and more people with writing backgrounds (i.e., journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into the reasons for this, I think it’s useful to think about how to help equip these people with the tools they’ll need to be strong copywriters, and in this case strong PPC copywriters in particular.” Read the rest of the news item here.
3 Keyword Research Tips: Looking Beyond the Tools – April 11, 2011
Posted By adCenter Blog – “In a world of keyword research tools, it’s easy to depend on them solely for our keyword research and keyword list expansion. I, like many of you I am guessing, spend quite a few hours every month working in the common culprits (Microsoft Advertising Intelligence, Google Keyword Tool and about a million other 3rd party tools) to expand my current keyword lists.” Read the rest of the news item here.
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Search Blog by Search Marketing Standard Magazine
State of the Industry: Affiliate Marketing in 2011
This year marks a higher level of maturity for affiliate marketing, with the industry now sufficiently established as an integral part of the online marketing mix. A testament to the health of this channel, US affiliate marketing spending is predicted to reach $4 billion by 2014, increasing at a compound annual growth rate of 16% from 2009 through 2014 (Forrester). Further, the affiliate channel is regarded by many as the predominant direct response channel for sales generation. Continue reading …
“If you are involved in pay-per-click advertising, you are aware of the need to conduct split tests of your PPC ad copy to figure out if changes you make to them will result in more clicks, conversions, and increased ROI. There are many tools available that help you with deciding which of the ads you are testing is the successful one, but one question you still may face is how long you need to run the test for to be sure that the results are actionable. Read the entire review here.