Pay Per Click Universe – April 4, 2011 – Vol. 8, No. 7


Pay Per Click Universe – April 4, 2011 – Vol. 8, No. 7

Editor’s Note
Modifying Your WordPress Theme
Today’s note is a little off the topic of PPC, but so many people these days use WordPress as the base for their website that I thought it might be helpful to point out a really nice couple of blog posts that provide instructions for making changes to the way WordPress looks and feels, especially on the Admin side. Over at Six Revisions, Filip Stefansson’s posts on “How to Customize the WordPress Admin Area” and “10 Techniques for Customizing the WordPress Admin Panel” will get you started on ways to make the backend of WordPress more to your liking and get rid of the bits and pieces you don’t need. He also has a whole bunch of code snippets for further customization available here

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

We would like to take this opportunity

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Recent Pay-Per-Click News and Announcements
Ten Ways Marketers Can Use QR Codes – April 4, 2011 

Posted By eConsultancy Blog – “QR (Quick Response) codes are much talked about at the moment, but will
the adoption of such a simple yet powerful code change the landscape of digital marketing in 2011?” Read the rest of the news item here.

6 Reasons To Love AdWords Editor – April 1, 2011

Posted By Searching Beyond the Paid – “From time to time, people on Twitter or in search marketing forums ask: “What’s your number one must-have PPC tool?” While some people answer with bid management tools or the Google keyword tool, I always say Adwords Editor.” Read the rest of the news item here.

Google +1: Thoughts and 7 Questions – March 31, 2011

Posted By The RKG Blog – “Google now allows users to like – uh excuse me – plus-one both organic links and sponsored links to websites. People in your ‘network’ – Google network for now – will be able to see that you liked – uh, plus-oned – that link and how many other people did too.” Read the rest of the news item here.

5 Steps to Planning and Securing Paid Search Funding – March 28, 2011

Posted By ClickZ – “Readers often ask me, “How do I know how much to spend in paid search?” or “How can I justify my investment in paid search?” Read the rest of the news item here.

AdWords Campaign Experiments (ACE) Now Available In AdWords Reports – March 23, 2011

Posted By Google Inside AdWords Blog – “Experiments are only as useful as the results they produce. For those of you who use AdWords Campaign Experiments (ACE) to run experiments on your keywords, bids, placements, ad groups, ad creatives, and more, you’ll be happy to know that you can now run an AdWords report to evaluate your experiment performance.” Read the rest of the news item here.

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Special Deals for PPC Users Through PayPerClick Universe
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PPCU readers will receive $50 in free clicks when they open a new account with an initial $50 deposit with FindItQuick. Use this link to sign up and take advantage of this offer. FindItQuick – Get a jump start on your advertising campaign!

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Search Blog by Search Marketing Standard Magazine
Click Magnets: Using Keywords To Attract Better Leads 

Think of keywords as magnets. They’re common objects that can simultaneously attract one thing and repel another. And that’s a powerful force, particularly when it comes to successful search engine advertising.

A WebVisible review of 551 advertising campaigns found that keywords directly influence how many leads are generated for every advertising dollar spent. So, how can you use the magnetism of keywords to pull in the visitors you want-and turn them into real leads?

The trick is to first understand how different search phrases operate. Here are some tips to get you started. Continue reading …

To view the Search Marketing Standard blog, visit

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Upcoming Events
SEO & Social Media Success Online Seminar – OnlineApril 5-14, 2011
ad:tech San Francisco – San Francisco, CAApril 11-13, 2011
Search Marketing Expo (SMX) – Toronto, CanadaApril 28-29, 2011
AdWords Advantage – onlineMay 3-19, 2011
Search Insider Summit – Captiva Island, FLMay 4-7, 2011
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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