Pay Per Click Universe – August 16, 2010 – Vol. 7, No. 16

Pay Per Click Universe – August 16/10 – Vol. 7, No. 16

Editor’s Note
Small Business Gets Attention From Google 

This past week, Google announced the beginning of a new blog that brings together all of their available information that concerns small business owners. There you can find all of Google’s offerings concerning small business, including templates for creating YouTube video ads, how to use Gmail in your business, and responding to reviews posted on your business Place Page, as well as much more. There also will be case study type info on specific small businesses. If you run a small business and have an online presence, it might be a good idea to check it out and consider subscribing to the blog to get all the latest!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements
Google’s New Forced Transparency: Is Your Agency Ready? – August 16, 2010 

Posted By Search Engine Land – Paid Search – “Many advertising agencies are not transparent in their reports to clients. But does that matter? If they are generating leads and conversions for their advertisers, why should it matter where dollars are being spent?” Read the rest of the news item here.

First Click and Last Click Attribution – August 15, 2010

Posted By PPC Without Pity – “If you’re really into pay per click marketing or web analytics, you have probably heard about the debate around first click vs. last click conversion attribution. So what’s the big deal? Why should it matter which keywords and text ads your conversions get credited to? The answer is more complex than you might think.” Read the rest of the news item here.

3 Surprising Customer Touch Points for E-Tailers – August 12, 2010

Posted By MarketingVox – “Reaching out to customers with deals, with inquires as to a recent visit, even with gentle prodding of absent customers to start shopping again is second nature for e-tailers. However, there are three opportunities that many often miss.”” Read the rest of the news item here.

Never Odd or Even: PPC Ad Text Testing Made Easy – August 9, 2010

Posted By PPC Hero – “Everyone in the PPC world understands the importance of ad text testing. We care, we think it’s important, we wanna do it…and you know what? For reals, it’s complicated.” Read the rest of the news item here.

Updated Keyword Tool Coming Out Of Beta – August 9, 2010

Posted By Google Inside AdWords Blog – “Late last year, we announced a beta version of the updated Keyword Tool, which brought you increased functionality and a streamlined way to identify new keywords for your account. Since then, we’ve been working hard to meet our long-term goal to combine all the features you love from both the Keyword Tool and the Search-based Keyword Tool into one comprehensive tool.” Read the rest of the news item here.


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Special Deals Available for PPC Users Through Pay Per Click Universe – $100 Match 

PPCU readers will receive $100 match of their initial deposit when they sign up for an account at Use this link to sign up and take advantage of this offer. – Online Marketing Made Easy!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Have You Checked Your Website For Cross-Browser Compatability? – Rebecca Appleton  

“Have you ever tried your website on a PC that is not the one you normally use and found that the design doesn’t look as good for some reason? Perhaps the column sizes are out, the navigation just doesn’t seem to fit or the page appears too big or too small for the screen? It could be that you haven’t tested your web site for different browser compatibility and have just assumed that site will appear as good as it does on your browser of choice, on any of your visitor’s browsers of choice. That is a big mistake as there are many browsers in common use along with many variations of the same browser, all with different quirks that can affect the look of your page.” Continue reading …

To view the Search Marketing Standard blog, visit

We would like to take this opportunity 

to thank our sponsor for their support:

Featured Review – PPC Tool
Who’s Clicking Who 

“We don’t hear as much about it as we used to, but click fraud is not dead. Indeed, some measures indicate that the incidence of click fraud is higher than ever. In some ways, the perpetrators of click fraud are merely becoming more complex in their methods, but some rely on the tried-and-true methods. Although search engines are much better at identifying and blocking click fraud than they were a few years ago, you still need to protect your PPC campaigns against this threat.” Read the entire review here.

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Upcoming Events
DMS ’10 Directional Media Strategies – Dallas, TX – September 14-16, 2010 

PPC Summit: Search Marketing Success – Los Angeles, CA – September 21-22, 2010
OMMA Global – New York City, NY – September 27-28, 2010
Local Marketing Expo 2010 – Virginia Beach, VA – September 29, 2010, 2010
DMA 2010 Conference & Exhibition – San Francisco, CA – October 9-14, 2010, 2010

A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.