Pay Per Click Universe – December 20, 2010 – Vol. 7, No. 24


Pay Per Click Universe – December 20/10 – Vol. 7, No. 24

Editor’s Note
A Year’s Worth Of PPC Lessons For Free 

I spoke about this series earlier this year, but since it’s just winding up, I thought I’d mention it again. Josh Dreller has spent 2010 writing a course in paid search for Search Engine Land that touched on each phase of the process — from an Introduction to Research, Build, Launch, Reporting & Analysis, the Non-Search Inventory, and Becoming a Well-Rounded Pro, in just under 50 weekly columns. He’ll be offering an exam as well, but for now, you can catch up on all the posts via his
PPC Academy: Wrap-Up & Guidebook. Well worth a visit.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]


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Recent Pay-Per-Click News and Announcements
A 10 Day Plan To Overhaul Your PPC Campaigns – Part 2 – December 20, 2010 

Posted By Search Engine Watch – “Paid search has changed tremendously in 2010. Have your campaigns?
Chances are there are new ad formats and targeting options that you missed in the whirlwind of announcements.” Read the rest of the news item here.

Click Fraud: What Is Your Ad Network Doing About It? – December 19, 2010

Posted By Search Engine Watch – “In the online advertising industry we can’t ignore the threat of click fraud. A recent Click Forensics report showed that fraud for online advertisements rose to 22.3 percent, up from 14.1 percent during the same period last year.” Read the rest of the news item here.

AdWords Ad Extensions: An Overview – December 17, 2010

Posted By PPC Hero – “If you’re not leveraging Google’s expanded ad formats, you may be missing out on valuable traffic and conversions. Especially for local businesses, businesses with several different products or services with their own landing pages, and e-commerce businesses, these extensions can add significant relevance (and likely value) to the relationship between a searcher and your ads. So what are these things, and how do you use and report on them?” Read the rest of the news item here.

Amplify Facebook Ad Targeting With Social Synonyms – December 15, 2010

Posted By AIM Clear Blog – “Compliments of Silicon Alley Insider’s Chart of the Day, it’s pretty clear to see that Facebook Advertising has skyrocketed past the old standby advertising platforms of Google, AOL, Yahoo and the like in terms of ad impressions in the US. Advertising on Facebook is a serious weapon for online marketers, yet many are halted by the first all-too-important step: keyword research.” Read the rest of the news item here.
U.S. Mobile Ad Spend Up 138 Percent In 2010 – December 14, 2010

Posted By – “Spending on mobile advertising in the U.S. will reach $877.2 million
this year, up 138 percent from the $368 million spent in 2009, according to estimates from market intelligence firm IDC.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
The Top 10 Posts In 2010 On Search Marketing Standard 

It’s nearing the end of the year – soon everyone will be scattering to enjoy the holiday season – so it’s time for our annual “Top 10 Posts” blog post. This year it has become clear that our readers and visitors are most interested in practical, how-to advice and tips. Theory is nice, but practice is what most are looking for in challenging economic times such as we experienced throughout 2010. This is strikingly apparent in our list of Top 10 this time around, presented in no particular order, spanning as they do a variety of different aspects of search engine marketing.  Continue reading …

To view the Search Marketing Standard blog, visit

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