Pay Per Click Universe – December 6, 2010 – Vol. 7, No. 23

PayPerClickUniverse

Pay Per Click Universe – December 6/2010 – Vol. 7, No. 23

Editor’s Note
The Most Common Online Marketing Mistakes 

If you haven’t visited our site lately, you may have missed the special offer we have from Yodle, local online advertising specialists. Yodle has a free guide on the most common online marketing mistakes that is available to PayPerClick Journal readers. You can download this free guide here – don’t miss this informative analysis of the top five local marketing mistakes and how to avoid them BEFORE you begin to spend the time and money necessary to promoting your business online.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
How To Grab The 63% Of People Who Ignore Online Ads – December 3, 2010 

Posted By MarketingVox – “A new survey delivered some glum news to the online ad industry: more than six in ten respondents say Internet ads (63%) are the ads they are most likely to ignore. Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most.” Read the rest of the news item here.

 

Search Marketers Get Comfortable Buying Display And Video Ads In 2011 – December 1, 2010

Posted By Search Marketing Daily – “Marketers, especially those who spend their lives in search, will want to pay close attention in 2011 to a trend toward video and display ad platforms acting more like search marketing tools.” Read the rest of the news item here.

Measure How Customers Interact With Your Ads – November 30, 2010

Posted By Google Inside AdWords Blog – “New AdWords features such as Product ads, Sitelinks and Click-to-call allow you to create more interactive ads. Product ads and Sitelinks help customers find the most relevant pages on your website and Click-to-call allows customers to call your business directly from the search results.” Read the rest of the news item here.

The Magic Keywords For Holiday PPC Campaigns – November 28, 2010

Posted By PPC Without Pity – “Well, Thanksgiving is over and it’s time to move on to the next holiday. Whether you’re celebrating Christmas, Hanukkah, Kwanzaa, or Festivus this year, chances are things are going to get pretty busy for you if you’re running a retail-oriented pay per click campaign this season.” Read the rest of the news item here.

A 10 Day Plan To Overhaul Your PPC Campaigns, Part 1 – November 24, 2010

Posted By Search Engine Watch – “There’s a certain inertia to all marketing projects. By the time you finish launching something, the last thing you want to do is to keep dwelling on it weeks later.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
The Death of Last Click Measurement — by Mathew Manu 

A perfect storm of factors has been brewing for the last couple of years that have led many marketers to re-think the way they assess the performance of their marketing initiatives:

  • An increase in the number of channels the average brand used to market itself, leading to an increase in marketing “touches” experienced by consumers
  • An increase in the use of digital channels, resulting in an increase in measureable marketing results/data
  • Growing evidence that marketing channels and campaigns do not operate in a vacuum, but influence and are influenced by, all other channels and campaigns
  • The advent of attribution management technology that allows marketers to understand the impact of each channel, campaign and attribute, on each other

Continue reading …

To view the Search Marketing Standard blog, visit SearchMarketingStandard.com.

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Upcoming Events
Landing Page Success Seminar – OnlineNovember 30 – December 16, 2010
ILM:10 Interactive Local Media — Santa Clara, CADecember 7-9, 2010
Affiliate Summit West – Las Vegas, NVJanuary 9-11, 2011
Social Networking Conference – Miami, FLJanuary 19-21, 2011
Digital Marketing Forum 2011 – Austin, TXFebruary 2-4, 2011
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers.

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