Pay Per Click Universe – February 2008 – Vol. 5, No. 2

Pay Per Click Universe – February 2008, Vol. 5, Issue 2

Editor’s Note

January is gone and only a couple of days into February sees things really starting to heat up in the world of search engines and online advertising with news of the Microsoft/Yahoo! offer. We’ve seen these two tango in the past, so it’s too soon to guess what will happen, but reactions are already coming thick and fast. Whatever the eventual outcome, there will be repercussions for those involved in paid advertising as the Big 3 react, act, and react some more. 

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected].

Recent Pay-Per-Click News and Announcements

"Posted by David Drummond, Senior Vice President, Corporate Development and Chief Legal Officer – The openness of the Internet is what made Google — and Yahoo! — possible. A good idea that users find useful spreads quickly. Businesses can be created around the idea. Users benefit from constant innovation. It’s what makes the Internet such an exciting place. So Microsoft’s hostile bid for Yahoo! raises troubling questions. This is about more than simply a financial transaction, one company taking over another. It’s about preserving the underlying principles of the Internet: openness and innovation." Read the entire news item here.

"SAN FRANCISCO/NEW YORK (Reuters) – Microsoft Corp offered to buy Yahoo Inc for $44.6 billion, in a bold bid to transform two ailing Internet businesses into a worthy competitor for market leader Google Inc. In what would be the biggest Internet deal since the ill- fated Time Warner-AOL merger, Microsoft sent a letter to Yahoo’s board on Thursday night to offer $31 per share in cash and stock. The price is a 62 percent premium over Yahoo’s Thursday close, but only about a quarter of what the Internet company was worth at the height of the dotcom bubble in 2000." Read the entire news item here.

"Yahoo’s renegotiated deal with AT&T reflects its mission to build its off-site display advertising business. The multi-year renewed agreement essentially makes a once-reliable revenue stream for Yahoo less so, yet it could mean bigger bucks in the long run for the company, which is under pressure from investors." Read the entire news item here.

"Just hours before Microsoft went public with a $44.6 billion bid for Yahoo, former CEO Terry Semel said he’s stepping down from the Yahoo board. He was ousted from the CEO job in June 2007. Semel, a former Hollywood exec, was brought in to turn Yahoo into a global media company back in 2001. He floundered for years while Yahoo’s market share shrank and Google grew into a formidable competitor. Semel has also been blamed for missing the chance to buy Google back in 2002, after he reportedly balked a the $3 billion asking price." Read the entire news item here.

"A hybrid content feature and advertising unit built by Seevast adds value to a series of niche ad networks under a new label called SyndiGO. The first two SyndiGO networks went into soft launch with The site will act as the lead publisher for a niche vertical network focused on politics, and another network will cover topics related to the "Today Show" demographic. Seevast is responsible for adding sites to the network, while MSNBC will sell all ad inventory." Read the entire news item here.

"AUSTIN, Texas – Jan. 31, 2008 – Click Forensics™, Inc. today released industry pay-per-click (PPC) fraud figures for the fourth quarter 2007 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index™ … Key findings from data reported for Q4 2007 include: The overall industry average click fraud rate rose to 16.6 percent for Q4 2007. That’s up from the 14.2 percent click fraud rate for the same quarter in 2006 and 16.2 percent for Q3 2007." Read the entire press release here.

Special Deals Available for PPC Users Through Pay Per Click Universe

Findology Interactive Media offers $50 in free clicks as a sign-up bonus to Pay Per Click Universe readers at Findology. Findology’s network of premium publishers now generates billions of monthly impressions.

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine

"Wrong! After optimizing pay-per-click campaigns for the past seven years I now fully believe that visitors clicking from a paid search ad simply don’t read. Further, I question their skimming and scanning comprehension. I theorize that paid search visitors emotionally motivated by relevant ad copy plow into a landing page with tunnel-vision seeking only to take the offer.” Continue reading …

To view the Search Marketing Standard blog archive, visit

Featured Review – PPC Tool

"iWebTrack is a web analytics provider that offers a comprehensive package of features for those looking to track website statistics. All of the stats one would expect to see are included by iWebTrack to provide the answers you need – details about those visiting your site, when are they visiting, what actions they are taking, where are they entering and exiting your site, and which search engines and keywords they are using to arrive at your website. Information on individual visitors is provided, including whether or not this is their first visit to your site. Traffic information by hour, day, week or month illustrates when your site is most active." Read the entire review here.

Preview of the Upcoming March 2008 Issue

Wondering what the search engines gave each other for Valentine’s Day? It’s unlikely that we’ll have that news in our next issue, but we do know that the March issue of the Pay Per Click Universe Journal will arrive in your emailboxes on March 2nd. Meanwhile, if you need to catch up on the news, check out our news archive section for February and all previous months.

As always, if you know of anyone who might be interested in a free subscription to the Pay Per Click Universe Journal, please send them this link, so that they can benefit from the Journal, as well as the $300 worth of PPC incentives available to new subscribers.