Pay Per Click Universe – February 21, 2011 – Vol. 8, No. 4


Pay Per Click Universe – February 21, 2011 – Vol. 8, No. 4

Editor’s Note
Upcoming Spring Issue of Search Marketing Standard Magazine Has Plenty of PPC!
In the past, I’ve spoken about our sister site’s print magazine, Search Marketing Standard, and in fact, I’m in the process of putting the final touches on the Spring issue. In doing so, I’m reminded of the fact that a lot of articles in the magazine apply either directly to pay-per-click advertising or center on aspects of search engine marketing. 

This issue, in particular, has a first-rate article by David Rodnitzky on Quality Score which includes a Quality Score Cheat Sheet. We’ve also got a nice feature on link building basics, a basic how-to for LinkedIn advertising, an article on getting started with display advertising, and PPC experts talking about what’s coming this year (and much more). In short, a lot that PPCU readers might be interested in. There are only a couple more days left to make the deadline for subscribing however, so for information on how to subscribe, visit our site. If you sign up by end of day February 24, you will still receive the Spring issue!

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

We would like to take this opportunity

to thank our sponsor for their support:

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Recent Pay-Per-Click News and Announcements
Handy Excel Hacks for PPC Management – February 20, 2011 

Posted By PPC Without Pity – “Once your PPC account scales to a certain level, using a spreadsheet program like Microsoft Excel can really speed up the process of analyzing stats and making mass changes to your account. Both Google and Bing allow for exports of account data via Excel-compatible CSV documents. In many situations you can download some campaigns, ads, or keywords, make your necessary changes to the account elements, then re-upload the same document to apply your changes to the account.” Read the rest of the news item here.

The Death of Bid Management Revisited – February 15, 2011

Posted By Click Equations – “The previous post (Bid Management Is Dead) probably should have titled “You’re Not Ready For Bid Management”. If you go back and read it again under that title it’s somewhat less controversial.” Read the rest of the news item here.

Building an Effective Negative Keyword List – February 13, 2011

Posted By PPC Without Pity – “If you want to get a good return on investment from your pay per click
marketing efforts, it’s critical that you understand how to use negative keywords effectively.” Read the rest of the news item here.

Google Boost: Paid Search for the Masses? – February 10, 2011

Posted By ClickZ – “I think we can all agree that Google has cornered the market on paid search; however, one thing stands in the way of its total domination:
local.” Read the rest of the news item here.

Measuring Free Clicks in AdWords – February 8, 2011

Posted By Search Engine Watch – “New features, reports, and beta tests have been rapidly rolling out in
search over the past 6 to 12 months. Sometimes these new features were ahead of their measurement capabilities. This was certainly the case with various product extension ads by Google. ” Read the rest of the news item here.

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Special Deals for PPC Users Through PayPerClick Universe – $100 Worth of Clicks 

PPCU readers will receive $100 worth of clicks when they sign up for an account at Use this link to sign up and take advantage of this offer.– Online Marketing Made Easy!

To see all our current special deals, visit our Special Deals page.

Search Blog by Search Marketing Standard Magazine
Google AdWords Ad Extensions Capture Searchers Attention & Boost Performance 

Since launching Ad Extensions, Google AdWords advertisers have had the opportunity to extend their PPC ads with bells and whistles that offer more relevant information for searchers and performance improvements for advertisers. Many advertisers have experienced an increase in CTRs for the ads that contain Ad Extensions. This increase in CTR can help to improve quality scores overall and possibly lower costs. Continue reading …

To view the Search Marketing Standard blog, visit

Featured Review – PPC Tool
Google’s Global Market Finder 

“Google’s Global Market Finder is a nifty little tool that can help you discover if there are possible markets for your product or service in different parts of the world. If so, based on keywords you have entered into the tool, it calculates approximate cost per click for each in
those markets, and assigns an score also based how much competition you can expect.” Read the entire review here.

We would like to take this opportunity

to thank our sponsor Findology for their support:

  • Network of partners generates more than 2 billion searches/month
  • Free IM service and access to searchable research database
  • Portal provides variety of content at your fingertips – news, weather & more
  • Minimum bid of only 3 cents per click

$50 Worth of Clicks on Findology FREE for Pay Per Click Universe Readers!

Upcoming Events
Local Online Advertising Conference – New York City, NYMarch 3-4, 2011
Search Marketing Expo (SMX) West – San Jose, CAMarch 8-10, 2011
Conversion Conference West 2011 – San Francisco, CAMarch 14-15, 2011
Search Engine Strategies – New York City, NYMarch 21-25, 2011
Interactive Local Media ILM East – Boston, MAMarch 21-23, 2011
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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