Pay Per Click Universe – February 7, 2011 – Vol. 8, No. 3


Pay Per Click Universe – February 7, 2011 – Vol. 8, No. 3

Editor’s Note
Live Tutorials for Google AdWords 

In the past, I’ve spoken about the excellent variety of help and support, including recorded tutorials, available to those who use Google AdWords, but some of you may not be aware that there are also free live tutorials offered each month. Information about these is located in the AdWords Online Classroom section, on the UK version of Google. The next one scheduled is Wednesday, February 9th from 3-4 pm GMT on “Brilliant Bidding and Budgeting,” with two more set for this month. If you are interested, be sure to keep in mind that the timing is Greenwich Mean Time, which is quite a bit different than North American time zones! Hint: EST would be 10 am that day.

Any comments or suggestions for the Pay Per Click Universe Journal can be sent to me via email at  [email protected]

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Recent Pay-Per-Click News and Announcements
What Extended AdWords Headlines Mean For You – February 6, 2011 

Posted By PPC Without Pity – “On Thursday, Google announced a new beta test on AdWords ads. Some
selected text ads will be showing a longer headline. Google claims that their internal testing has found that the longer headlines increase click-through rates not only on the ads themselves, but the ads surrounding them.” Read the rest of the news item here.


Will A New Tier Of Search Advertising Providers Emerge? – February 4, 2011

Posted By Search Engine Watch – “As we progress through 2011, we’re bound to see some significant changes in the search advertising marketplace materialize. To be sure, we will begin to feel the tangible effects of last year’s mix of mergers,
fallouts, acquisitions, and technology achievements.” Read the rest of the news item here.

Semantic Targeting For Ad Ops – February 4, 2011

Posted By ClickZ – “One technology that’s growing in relevance for publisher ad operations is semantic targeting. Built into every ad server is the ability to
target or exclude campaigns from appearing based on keywords. But semantic targeting goes beyond keywords in ascertaining the meaning of the content on the page the ad is to appear.” Read the rest of the news item here.

AdWords + AdSense and Click Arbitrage – February 2, 2011

Posted By Search Engine Journal – “When I first read this AdWords and AdSense post from the Inside AdWords blog, I was dumbfounded. They are against click arbitrage and have been fighting it outwardly since 2006. So why after 5 years are they seemingly advocating it?” Read the rest of the news item here.
6 Tactics That May Put You At Risk of Being Banned From AdWords – January 31, 2011

Posted By Search Engine Land – Paid Search – “Every few months, there is an outcry from advertisers because they received the dreaded notification email from Google – their accounts were banned. Some accounts eventually get reinstated, some companies are never allowed to advertise on Google again.” Read the rest of the news item here.

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Search Blog by Search Marketing Standard Magazine
Four Tips For Getting Creative With Email Marketing 

Email marketing may not get as much press as search engine optimization, social media, or pay-per-click advertising, but it is no less powerful or persuasive when it comes to driving sales and traffic via your website. While some associate email marketing with spam or junk mail, it is still a productive, efficient, and worthwhile tool capable of making a real difference to your ROI online.  Continue reading …

To view the Search Marketing Standard blog, visit

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Upcoming Events
Search Engine Strategies Accelerator – San Diego, CAFebruary 10, 2011
Search Engine Strategies – London, UKFebruary 21-25, 2011
eTail 2011 West – Palm Desert, CAFebruary 22-25, 2011
SearchFest – Portland, ORFebruary 23, 2011
4th Annual Social Media Marketing – Toronto, CanadaFebruary 23-24, 2011
A complete calendar of upcoming events is located on the Search Marketing Standard site, along with details of available discounts for our readers. offers several newsletter options to suit your needs.

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